(image from www.cosme.net,
info from www.paul-joe-beaute.com,
www.cosme.net, www.fashion-press.net & i-voce.jp)
Paul & Joe will release its spring/summer 2025 base makeup collection in Japan on March 1st. The collection includes:
– Protecting Primer (3 shades (in 00, 01 & 02), SPF 50+, PA++++, 30ml, ¥3700)
Paul & Joe’s beauty line debuted in Japan in spring 2002, and the line’s Foundation Primer UV was launched in Japan in spring/summer 2003. It has been revamped (and renamed) several times over the years, and the upcoming Protecting Primer is the latest version. Here is a round-up of the various versions:
- Foundation Primer UV (SPF 27, PA++, launched in Japan in spring/summer 2003)
- Protective Foundation Primer (SPF 36, PA++, spring/summer 2005)
- Protective Foundation Primer UV (SPF 40, PA++, spring/summer 2008)
- Protecting Foundation Primer (SPF 39, PA+++, spring/summer 2013)
- Protecting Foundation Primer S (SPF 42, PA+++, spring/summer 2016)
- Protecting Foundation Primer (SPF 50+, PA++++, spring/summer 2020)
- Protecting Primer (March 1st, 2025)
Related posts:
Paul & Joe Spring 2025 Makeup Collection
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