(image from www.athletia-beauty.com,
info from www.athletia-beauty.com,
www.eqp.co.jp & www.fashion-press.net)
Japanese beauty brand Athletia is now available in the UK.
Athletia is owned by E’quipe Ltd., which also owns RMK and SUQQU. (E’quipe Ltd. is a subsidiary of Kanebo Cosmetics Inc..) The brand was launched in Japan in February 2020, and its flagship store opened in Omotesando in Tokyo in March 2020.
The brand currently carries skincare, bodycare (including handcare), haircare and home fragrance items.
In the UK, Athletia is currently available from the brand’s official UK website and from Selfridges.
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