(image from www.fashion-headline.com)
(info from www.isetanmirror.com & fashionpost.jp)
I am sure many of you know about the Isetan chain of department stores in Japan, but some of you might not be aware of Isetan’s own line of beauty products.
(image from www.isetanmirror.com)
In March 2012, Isetan Mitsukoshi Holdings Ltd. launched Isetan Mirror in Tokyo. It is a beauty concept store that carries both Japanese and western brands. In September of the same year, Isetan Mirror Beauté made its debut. (The above information is from fashionpost.jp.) Currently, Isetan Mirror has ten stores in Japan and Isetan Mirror Beauté is available in seven of them.
Isetan Mirror Beauté currently carries:
– point makeup (eyeshadows, eyeliners, mascaras, (cream) blushers, lipsticks & lip glosses)
– bodycare (body wash, body milk, body oil, hand wash & hand cream)
– beauty tools & accessories (facial cotton, blotting paper, compact mirrors (with LED light) & makeup pouches)
(image from www.isetanmirror.com)
(image from www.isetanmirror.com)
The prices of the products are generally lower than those of most products from Japanese department store beauty brands. The Eyeshadow (3-color eyeshadow palette) is priced at ¥2800, and the Lipstick is priced at ¥2300.
The matte black packaging of the makeup items looks minimal and sleek. Some of the Eyeshadow variations look quite appealing to me, and the cream blusher (Creamy Cheek) also looks lovely. A couple of the makeup pouches look nice too.
It seems that the line carries a regular core lineup of point makeup items and doesn’t release seasonal additions, but its lineup of makeup pouches seems to change from season to season.
Have a look at this blog post for more images of the line.
(Note that Isetan Mirror Beauté is not available in Isetan department stores as, currently, none of the Isetan Mirror stores is located in an Isetan department store.)
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