(image & info from www.shiseidogroup.jp)
Shiseido will launch Prior, a new skincare/makeup/haircare line (not to be confused with Elixir Prior, one of the three Shiseido Elixir ranges), in Japan on January 21st, 2015. This is a major line debut for Shiseido, and the launch is part of the brand’s on-going marketing reform.
Prior’s launch lineup features:
– skincare: makeup remover, face wash, toner & moisturizer
– base makeup: BB cream, BB powder & pressed powder
– point makeup: eyeshadow, eyeliner, mascara, eyebrow pencil, blusher & lipstick
– haircare: shampoo & conditioner
Like Shiseido’s own Integrate Gracy, Prior will be targeted at those in their fifties, who are forming an increasingly important consumer group in the Japanese beauty market.
On November 21st, Prior’s haircare items will be launched at Watashi Plus, Shiseido’s official on-line store (delivery within Japan). From January 21st, the entire line will be available in drugstores, general merchandise stores, beauty specialty stores and at Watashi Plus.
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