Hada.ka was launched a few years ago and is available at Sofina counters in Japan and Hong Kong. The line is targeted at consumers in their twenties with unstable skin conditions due to various factors such as lack of sleep and stress. The key product of the line is Deep Boost, which is used after the cleanser and before the toner. It is supposed to facilitate the absorption of the toner and whichever is applied afterwards and to help the skin stay optionally hydrated.
(Some other Japanese skincare brands/lines also feature products that are used before a toner. (I call them pre-toners.) Most are for deep hydration and some (infused with ingredients such as AHA or BHA and used with cotton pads) are wipe-off exfoliators.)
Here is the current lineup of Hada.ka (with notes on whether a product is for morning/night/both):
Skin Reset Oil Cleansing (night)
– Face wash
Skin Reset Washing Foam (morning/night)
– Massage serum
Refining Massage (night)
– Skin softener/texturizer (used before toner)
Deep Boost (morning/night)
– Toner
Aqua Charge Lotion (morning/night)
– Moisture serum
Night Moist Solution (night)
– Emulsion
Deep Moisturizer (night)
– Emulsion/sunscreen
UV Protect Moisturizer (morning)
(Aqua Charge Lotion and Deep Moisturizer are available in two versions for different skin types. Also, UV Protect Moisturizer is available in two versions, one with SPF 24 PA+++ and one with SPF 50 PA+++.)
Prices of Hada.ka’s items are similar to those of Sofina’s other skincare lines. For instance, Deep Boost (180ml) retails for 2835 JPY (about 30 USD).
I have not tried items from Hada.ka yet. If you have, do please let me know your thoughts on them. Thank you very much!
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