AYURA Fall 2008 Makeup Collection

by PJ on Monday, June 23, 2008

in -Ayura, 2008 Fall, all about Japanese cosmetics, makeup

(AYURA Aura Feel Shadow)
(image from www.cosme.net)

When AYURA revamped its packaging in spring 2008 (please see the photos in my previous post), the collection didn’t feature eyeshadows. I was expecting them for fall, and here they are.

Aura Feel Shadow (4 variations) is a 4-color palette packaged in the new dark cases with AYURA’s “Tree of Life” emblem (which has always been featured prominently on product boxes but not previously on product cases). The packaging continues to reflect AYURA’s style of incorporating elegant curves for all the product cases.

The rest of AYURA’s fall 2008 makeup collection includes:

Aura Feel Rouge (3 new shades, limited editions)
Aura Feel Liquid Eyeliner (2 shades)
Aura Feel Eyebrow Pencil (3 shades)
Aura Feel Mascara (2 shades)
Aura Feel Aroma Paper (blotting paper, 60 sheets)
Eyelash Curler


(Aura Feel Aroma Paper,
with the “Tree of Life” emblem)
(image from www.cosme.net)

The collection will be launched in Japan on July 23.

I have been interested in the new gradation blushers (Aura Feel Veil) from spring, but I have also been waiting to see the eye palettes. Now, I think it might be the time to get ready for my next AYURA item…

Updated on June 30, 2008:

Photo of AYURA’s fall 2008 collection, showing the shades of the Aura Feel Shadow palettes and the Aura Feel Rouge lipsticks:

(image from www.cosme.net)

Related Posts:

AYURA Aura Veil α in Sweet Pink

AYURA Nail Oil & Nail Essence

Loving Japanese Brand – AYURA

{ 4 comments… read them below or add one }

Autumn Masquerade Tuesday, July 1, 2008

Hi,

Happy July! It’s so nice you always share the latest news with the rest of us. I think I may be making my first Ayura purchase this fall.

Cheers!

Reply

PJ Tuesday, July 1, 2008

Hi Betsy,

Happy July to you too!

I am quite interested in the new eye palettes. I look forward to getting my Japanese beauty magazines so that I can have a closer look at them. :)

Thank you for posting your comment again! :)

Reply

milky Tuesday, September 9, 2008

hi there!
i love Ayura and i don’t know if youve tried any of their base makeup… but i just really wanted to say that their concealer is the best thing out there. i am a big concealer freak with a huge collection and theirs is the only one that ive finished and bought again.

Reply

PJ Thursday, September 11, 2008

Hi Milky,

Yes, AYURA’s concealer pens (I presume they are what you were referring to) are among AYURA’s most famous items. I have not tried them but they seem to be getting good reviews.

I have tried one of AYURA’s powder foundations. (I don’t think it is available anymore.) The coverage and the staying power were both impressive. But the finish was too glowy for me, which is a shame.

Thank you very much for reading my blog and sharing your thoughts. Hope to hear from you again. :)

Reply

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