(Jill Stuart Mix Blush Compact)(image from www.jillstuart-beauty.com)
There was no doubt that it would do extremely well. After all, so many beauty fans had been waiting for it. The brand hardly needed any promotion, as many items had been sold for up to twice the Japanese retail prices on local auction sites. (Now, somewhat ironically, many items are about 5% cheaper than in Japan.)
According to this blog post, Jill Stuart sold 125,000 USD (3.8 million TWD) worth of merchandise during its first three days of sale in SOGO Department Store in Taipei. This is the equivalent of nearly 1000 Mix Blush Compacts (seen above) sold in each of the three days. (I saw a couple of photos of the crowds taken by customers. I had not seen anything like this at a beauty counter.)
First of all, the sale figures smashed the record that Anna Sui made about 10 years ago when it was launched in SOGO. Also, it is especially amazing considering that there is a second Jill Stuart counter at Shinkong Mitsukishi Shinyi, which opened on the same day.
As if the line needed more fervor,
Jill Stuart herself was in Taipei yesterday to promote the line.The ultra-princessy Jill Stuart is not just for teenagers. A report indicates that it also has many fans in their forties and fifties in Japan. It shows that appealing packaging and good quality are for all to enjoy.
With the huge initial success in Taiwan in the bag, I think Jill Stuart is likely to expand the market yet again. Looking at existing patterns, I think Hong Kong might be the next stop.
Related Posts:
Loving Japanese Brands – Jill Stuart
(my take on Jill Stuart)
Brilliance Eyes in Gem Amethyst
(my Jill Stuart eye palette)
All About Japanese Cosmetics
(Read more about other brands.)
{ 8 comments… read them below or add one }
Pretty, pretty, pretty. That’s all I can say!
AHHHHH!!! COME HERE!!! COME HERE!!! I’M WAITING FOR U IN SINGAPORE!!!
Oh god… when is Jill Stuart coming? I can hardly wait already!
I realise that the packaging of Jill Stuart cosmetics are so pretty, even boys agree its nice! My guy friends saw my stick concealer and said it looks very classy but when they saw Anna Sui, they said it looks old, like the rebirth of Queen Victoria or something. LOL!
Hope u’re having a nice weekend! =D
Hi Joy,
I certainly agree with you! Almost everything from the line looks extremely pretty…
Thank you for visiting my blog. Hope to hear from you again! :)
Hi Cosine,
I also think Jill Stuart might arrive in Singapore. Of course I am not sure, but I suppose it is a reasonable guess. Please do let me know if you come across any news!!
I can see where your guy friends are coming from. I think some people do think Anna Sui’s packaging is a little bit too Gothic. But I do like it myself. :)
Thank you very much for reading my blog again!! :)
Hi pj!
I most certainly enjoy reading your blog!
I must say I regret not buying the Jill Stuart products when I was in Tokyo last year because their counter was so crowded even though I was very tempted! Do you know of any websites for buying Jill Stuart products?
Hi Laura,
Thank you very much for reading my blog!
If you would like to purchase products from Jill Stuart, you can visit the site ichibankao.com. It is based in Japan and carries various Japanese beauty brands. It takes Paypal payments and ships internationally. I have shopped from the site for several times and I have been very happy with the service.
Enjoy browsing! Hope you will enjoy your purchases if you do decide to get some items from Jill Stuart.
Thank you very much for your comment. Hope to hear from you again soon! :)
i love your blogs, they are the reasons i get the guts to buy them online since the country i reside in does not carry much Japanese brands. I am Asian myself so choosing the right blusher and the right foundation is hard. After i read your earlier post on FACE OFF, i have purchased a Coffert D’Or foundation (OC-C) and now i am looking for this nice Jill Stuart blusher… it is hard to find them online, can u recommend some site where i can get this? thanks!
Hi there,
Thank you for reading my blog and for your kind words. :)
I hope you are enjoying your Coffret D’Or foundation!
As for Jill Stuart’s products, one website you can purchase them from is ichibankao.com. It is based in Japan and it takes PayPal payments. I have shopped from the site for several times and I have been very happy with the service.
Hope it helps and that you will like your purchases. :)
Thank you very much for posting your comment! :)