(one of the beautiful seasonal ad images from Inoui ID)(photo from www.inouiid.com)
When I heard about Shiseido’s Inoui ID being discontinued earlier this year, my heart sank. (I also read that, upon knowing this, a shell-shocked Japanese Inoui ID fan felt that her nose was almost bleeding.)
I was transported back to Tokyo several years ago. I was in a Shiseido boutique in Shinjuku and sampled many beautiful lines like Emerger, Dignita, and Inoui ID. I picked some Emerger and Dignita items, but somehow decided to skip Inoui ID at the time.
What was I thinking??
Inoui ID was on my shopping list since the beginning of this year when I started to have the vaguest plan to go to Japan again. But sadly I had to cross it out from my list…
I love the bold red packaging. So chic and memorable. Some of their most popular products were the eyeshadow palettes, which featured smooth texture and some great color combinations (I want #30!):
(photo from www.inouiid.com)
I like many of the ad images as well. The one above is one of my absolute favorites. Soft, simple, airy, but still striking and stunning. (Loving the blue eyeshadow!)
I think the discontinuation is simply a marketing decision (a wrong one in my opinion), since Shiseido has been trying to cut down the number of lines by discontinuing some and merging some others. I hope that, Dick Page, the creator of Inoui ID and Shiseido’s current creative director, will come up with something even better!
If you are interested, read about the mourning of a like-minded.
Related Post:
What are your favorite Japanese brands?
(Inoui ID was mentioned!)
Other Bring It Back! posts:
Calvin Klein Cosmetics, Cynthia Rowley, Helena Rubinstein, Bulgari Skincare, and Sephora (back to the UK)…
{ 10 comments… read them below or add one }
*sniff*
I’ve read and seen pics of Inoui on Iris’s blog and I’ve lemmed it every since!
I’ve also seen Kathi’s (fleckenschnitte) huge stash of palettes….
sigh! I want some!
All the good stuff always disappears :( What’s WRONG with the cosmetics companies damnit!
;)
I’ve been coveting this since reading the Allure article, thinking “someday, someday…”. Wah.
what a coincidence!!!
I happened to have one and only e/s palette from Inoui ID, and it is #30!!!! I bought it here in hong kong’s cosmetic store year ago, they didn’t have all the colours for sale, but among those they have, #30 is surely the most beautiful one, not that blue is my fav colour, but seems if I can only buy one then that’s it!!! I remember last time wearing it to work and my colleaque said my eyes looked beautiful.
In my trip to japan, really, no more inoui id stuff to be seen, only the famous inoui liquid eyeliner and refill in some shops.
I am not sure if i can still find #30 here, but if i find one, maybe i can buy for you if you want?
Hello A-Mused,
I know…I want one or two of them too.
I have seen Fleckenschinitte’s collection on Makeup Alley. She has some lovely Inoui ID items!
I would really like to try some of the eyeshadow palettes… If you come across anything on-line, let me know! :)
Hello there,
Thank you for your comment!
I have seen the feature in Allure in a bookstore here. Maybe I should have bought it at the time…
Let’s hope something even better will come out!
Thanks again for stopping by!
Hello Sin5409,
Thank you for leaving a comment again! :)
Oh my goodness…you have #30? What a coincidence indeed! I do envy you for that. That’s really a nice palette and you must be wearing it very well.
I have seen a close-up of the palette on Biteki magazine. That really looks like a great palette.
Do you know if there is any Inoui ID product in Hong Kong, in shop or on-line? I would really appreciate it if you would let me know a bit more about the availability in Hong Kong. It doesn’t have to be the #30 eyeshadow palette. Other palettes or other items would be great too.
(I remember seeing some Inoui ID items on Yahoo Auction Hong Kong last year…But I am not seeing anything at the moment…)
Please do send me an e-mail so we can continue the conversation about this. (There is an e-mail icon toward the top of the page) Thank you very much!! :)
I look forward to hearing from you!
but of course lovie!
Thank you!!! :-D
hello!
Hello Beauty Is Never Anonymous,
Thank you for stopping by! Hope to see you again soon!