#2: Jill Stuart (“Brilliant Veil” Collection)
The Look: “Brilliant Veil” is quite an accurate description of the colors on offer here. Medium-pigmented colors add soft hues to the face with a great amount of glow and sheen. The emphasis is on the eyes, with the launch of Jill Stuart’s first collection of eye palettes.
Key Item: Brilliance Eyes palette in 04 Gem Amethyst (reviewed earlier here). A beautiful lilac palette with featherweight powder and intense shimmer and glitter. It gives a veil of color with dazzling and multi-dimensional sparkles. A palette that adds a bit of drama to the eyes.
Winner: Lavshuca
The Look: When I saw the ad campaign featuring the Japanese girl band PUFFY (the two girls you see as soon as you enter the Lavshuca website), I couldn’t believe their transformation. They used to be two funky girls with slightly mad hair jumping around the stage. Now they cannot look more polished and sophisticated while they still keep the coolness and edge. I guess this is the image that Lavshuca’s new collection is trying to convey: cute, fun, feminine, and with a bit of an attitude.
Key Item: Too many to mention, actually, but I will single out Eye Color Select in PK-1 (reviewed earlier here). Pink eyeshadow is hot for this spring, and this pink palette gives a couple of different looks. You can go for a soft pale pink or an intense cherry pink. The lightest shade is good as a base or a highlighter and the brown can be a natural eyeliner.
For me, it was very close between Jill Stuart and Lavshuca this season. They kept switching positions when I was finalizing my rankings. But Lavshuca wins at the end with its more complete range and updated packaging to keep the brand image fresh.
If you are interested in mineral makeup, my next post will be about von Natur’s mineral powder foundation.
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