(Gemma Ward for Esprique Precious)(image from www.interwoman.co.jp)
Even though many Japanese companies love having western superstars as their spokespeople, it is relatively rare for Japanese cosmetics companies to do so. Usually they use famous local movie or television actresses, and a couple other companies prefer relatively unknown western models.
However, Shiseido first broke the tradition by having Angelina Jolie to front the new budget cosmetics line Integrate earlier this year (see the television commercial on YouTube here). Now, Kose has international supermodel Gemma Ward to front their new makeup line Esprique Precious.
The line will debut with a limited edition set on December 1st, and the whole collection will hit the shops on December 16th in Japan.
The packaging is surprisingly similar to Kose’s other skincare and makeup line Beaute de Kose. Esprique Precious will have all the basics: lip sticks/glosses/liners, eye shadows/liners/mascaras, eyebrow pencils, blushers, and the face powder (similar to Guerlain’s Meteorites Powder). I am particularly interested in the blushers and the face powder. We can’t see the prices of the items on the website yet. I am sure they will appear later.
Do have a quick glance at part of the line.
Tomorrow: Lunasol, the concluding post to my Loving Japanese Brands series
{ 4 comments… read them below or add one }
Hello from Madrid, I was wondering if the image of Helena Rubistein ( helenarubinstein.com ) in Japan would also be Demi Moore?
I believe this is one of the most important image contract for the actress, really aligned with the image of HR in Europe and the States… but in Japan??
Thanks.
Lucia
Hello Lucia,
Thank you for stopping by and leaving a comment!!
Yes, I can confirm that Demi Moore is also the spokesperson for Helena Rubinstein in Japan. In the past few months, I have seen her in all the Helena Rubinstein magazine ads (foundations, mascaras, skincare products).
I think you are right. It is probably her biggest cosmetics spokesperson deal to date. I do have to say I remember being a little surprised to see her in an HR ad for the first time. I mean, she is very beautiful, but I don’t think she is as iconic as she used to be…
What do you think?
By the way, I so *adore* Madrid!! :)
I adore Gemma Ward I think she is one of the prettiest models of our generation. If you ever have time stop by my blog
granenamorado.blogspot.com
Hi Edie,
She is certainly one of the most noted young models in the world. I think she has a fresh look that has made herself very popular in Asia as well.
Thank you for posting your comment, and I will be stopping by your blog! :)