New Japanese Beauty Line: Elégance Razzle (& Information on the Discontinuation of Elégance Cruise)

by PJ on Sunday, March 27, 2022

in _Japanese Brand Profile, -Elégance, -Elégance Cruise, -Elégance Razzle, 2022 Summer, all about Japanese cosmetics, makeup

Elegance Razzle Summer 2022 Makeup 1

(image from www.elegance-cosmetics.com/razzle/)
(info from www.elegance-cosmetics.com,
www.elegance-cosmetics.com/razzle/,
www.cosme.net & i-voce.jp)

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For summer 2022, Elégance will launch Elégance Razzle, the brand’s new makeup sub-line, in Japan on April 18th. While Elégance has a glamorous and sophisticated image, Elégance Razzle appears to have a bolder and more fashion-forward look. (It reminds me of Visée Avant.) It also looks very different from Elégance Cruise, which has a more casual feel.

The launch collection of Elégance Razzle includes:

– Eye Color (25 shades (in 01-25), ¥2100)

Elegance Razzle Summer 2022 Makeup 2

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(images from i-voce.jp)

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Elegance Razzle Summer 2022 Makeup 3

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Elegance Razzle Summer 2022 Makeup 4

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Elegance Razzle Summer 2022 Makeup 5

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Elegance Razzle Summer 2022 Makeup 6

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Elegance Razzle Summer 2022 Makeup 7

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Elegance Razzle Summer 2022 Makeup 8

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Elegance Razzle Summer 2022 Makeup 9

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Elegance Razzle Summer 2022 Makeup 91

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Elegance Razzle Summer 2022 Makeup 92

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– Enamel Lacquer (25 shades (in 01-25), ¥1200)

Elegance Razzle Summer 2022 Makeup 93

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Elegance Razzle Summer 2022 Makeup 94

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Elegance Razzle Summer 2022 Makeup 95

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Elegance Razzle Summer 2022 Makeup 96

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Elegance Razzle Summer 2022 Makeup 97

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Elegance Razzle Summer 2022 Makeup 98

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Elegance Razzle Summer 2022 Makeup 99

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Elegance Razzle Summer 2022 Makeup 991

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Elegance Razzle Summer 2022 Makeup 992

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Elegance Razzle Summer 2022 Makeup 993

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Elégance Razzle will have similar price points to those of Elégance Cruise (lower than those of the Elégance main line).

According to the official Japanese website of Elégance, Elégance Cruise will be discontinued on April 30th. (The line debuted in Japan in spring/summer 2015.)

See additional images (including swatch images) of the items from Voce, Maquia and the official Twitter page of Biteki (here, here and here).

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Related posts:

Elégance Summer 2022 Makeup Collection

Elégance Cruise Holiday 2021 Makeup Collection

From My Treasure Chest (5): Elégance Phantom Eyes in 28

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