(images/info from www.fashion-headline.com)
Addiction will release its fall 2014 Tokyo Story makeup collection in Japan on August 1st. The collection is inspired by the 1953 film Tokyo Story, directed by Yasujiro Ozu.
Addiction has always had a more westernized image, but, for this collection, the brand is exploring Japanese aesthetics. Not only are the items in this collection inspired by colors of the traditional Japanese garments, the visual campaign for this collection is fronted by model and actress Rila Fukushima, Addiction’s first-ever Japanese campaign model.
The collection includes:
– Eyeshadow (above & below, 8 new shades, ¥2000)
– Liquid Eyeliner (6 shades, ¥2800)
– Film Mascara Long & Separate (1 shade, ¥3200)
– Liquid Eyebrow (2 shades, ¥2200)
– Blush (4 new shades, ¥2800)
– Nail Polish (2 new shades, ¥1800)
Related posts:
Addiction 5th Anniversary Makeup Collection
(also inspired by the Japanese aesthetics)
{ 2 comments… read them below or add one }
Hi PJ thank you for the information! I a m loving this collection. Not sure if influenced by my love of the movie Tokyo Story ;-)
Hi Ana,
You are very welcome, and it is great to hear from you again! :)
I am liking this collection as well. I like many of the eyeshadow shades, and the pink blusher appeals to me a lot. The red blusher is probably not for me, but it looks really striking.
Thank you very much for stopping by again! :)