Kosé for Fukushima Sakura Project

by PJ on Tuesday, March 11, 2014

in -Esprique (Precious), -Kosé, 2014 Spring, 2014 Summer, all about Japanese cosmetics, makeup, makeup - base makeup

Kose Fukushima Sakura Project Esprique Spring Summer 2014 Base Makeup 1

(image from www.kose.co.jp)
(info from www.fukushimasakura.jp, www.kose.co.jp,
esprique.com, www.cosme.net & www.urcosme.com)

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Today marks the third anniversary of the 2011 Tohoku Earthquake. To support Fukushima Sakura Project (Fukushima is one of the six prefectures in the Tohoku region), Kosé is running a campaign from February 16th to April 30th with limited-edition products from the Esprique line.

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Kose Fukushima Sakura Project Esprique Spring Summer 2014 Base Makeup 2

(image from www.kose.co.jp)

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Three limited-edition products are featured in the campaign:

– Beautiful Stay Pact UV Limited Kit (with a (full-size) refill of Beautiful Stay Pact UV (new powder foundation for spring/summer 2014) and a free limited-edition Foundation Case 14SS, ¥2940)

– Beautiful Stay Make Up Base (Limited Size) (new primer for spring/summer 2014, trial size, 10g, ¥997)

Sakura Blossom Loose Cheek

The foundation kit and the trial-size primer were released in Japan on February 16th. Sakura Blossom Loose Cheek will be released in Japan on March 16th.

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Kose Fukushima Sakura Project Esprique Spring Summer 2014 Base Makeup 3

(image from www.cosme.net)

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Kose Fukushima Sakura Project Esprique Spring Summer 2014 Base Makeup 4

(image from www.cosme.net)

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Kose Fukushima Sakura Project Esprique Spring Summer 2014 Base Makeup 5

(image from www.urcosme.com)

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Look for the black label with a cherry blossom on the packaging.

Beautiful Stay Pact UV (7 shades, SPF 22, PA++, ¥2940 (refill)) and the full-size Beautiful Stay Make Up Base (30g, SPF 50+, PA+++, ¥2940) were released in Japan on February 16th as regular products.

Sakura Blossom Loose Cheek was released in Taiwan on March 1st as part of the campaign.

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Updated on September 23rd, 2017:

Read my review of Sakura Blossom Loose Cheek in PK801.

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Related posts:

Esprique Spring 2014 Makeup Collection

Visée Spring 2014 Makeup Collection

Cosme Decorte AQ MW Summer 2014 Makeup Collection

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