New Base Makeup Line: Primavista Dea

by PJ on Friday, September 30, 2011

in _Japanese Brand Profile, -Kao, -Primavista, -Primavista Dea, -Sofina, 2011 Fall, all about Japanese cosmetics, makeup, makeup - base makeup

Kao Sofina Primavista Dea Fall Winter 2011 Base Makeup 1(image/info from www.nikkei.com)

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Primavista, Kao Sofina‘s base makeup line, was launched in September 2008 to replace my beloved Raycious. On November 15th, Sofina will release Primavista Dea, a sub-line of Primavista that is designed for consumers over fifty. According to Kao (which owns the Sofina brand), the range incorporates “pure blossom powder” to help target the appearance of large pores and sallowness.

Primavista Dea’s launch collection for fall/winter 2011 includes:

– Skin Tone Up Powder Foundation UV (4 shades, SPF 25, PA++)
– Bright Up Makeup Base (SPF 20, PA++)
– Compact Case (limited edition)

Note that Primavista Dea will not be the only line from Sofina that features base makeup products for a more mature clientéle. Sofina’s existing Grace Sofina line, also marketed towards consumers over fifty, includes both skincare and base makeup items.

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Related posts:

Primavista Spring/Summer 2011 Base Makeup Collection

Primavista Powder Foundation Moist Touch

Loving Japanese Cosmetics (5 of 7): Sofina

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