(images/info from www.nikkei.com)
Shiseido will open Shiseido The Ginza, a flagship store in Tokyo’s Ginza area, on May 14th.
The three-story store will offer a variety of services, including Beauty Marché (retail), Bihada Lounge (counseling & retail), Dressing Table (private spaces for product sampling and relaxing), Shiseido Photo Studio, Beauty Boost Bar (hair & makeup salon), Personal Beauty Session (counseling service), and Espace Clé de Peau Beauté (beauty treatments).
Except the two retail areas (Beauty Marché and Bihada Lounge), the various departments offer paid services and run mainly on a booking-only basis.
The store’s opening is partly to celebrate Shiseido’s 140th anniversary in 2012.
(Beauty Marché, 1F)
This new store reminds me a little bit of Shiseido Cosmetic Garden, which used to be on Omotesando in Tokyo but was closed a few years ago. But the concepts of the two stores are very different. With no retail service, Shiseido Cosmetic Garden was essentially a product showroom where visitors could sample all the Shiseido products. Shiseido The Ginza offers paid services, some of which are at a premium rate.
(Prices range from 840 JPY (approx. 6.2 GBP/ 10.1 USD) for 30 minutes in one of the Dressing Table spaces to 52500 JPY (approx. 389 GBP/ 634 USD) for a 100-minute Personal Beauty Session with a Shiseido Beauty Top Specialist.)
If you are a fan of Japanese cosmetics and if you are planning to visit Tokyo, I think Shiseido The Ginza is worth a visit. You certainly don’t have to sign up for any of the paid services to enjoy the unique retail atmosphere that the store provides.
Related posts:
Beauty City Shopping Guide (1): Tokyo
{ 8 comments… read them below or add one }
I would like to buy Cle de Peau make up products online.
Is it possible at Shiseido the Ginza ?
Hi Dora,
At the moment, the site does not offer on-line purchases.
Thank you for your question! :)
Is there any way that we can purchase The Ginza skin product out of Japan? or we have no choices and we need to fly to Japan?
Hi Quenny,
Shiseido The Ginza is not a new range of products. It is a flagship store which showcases and retails Shiseido’s existing products, but it does offer services not available at the usual Shiseido retail points.
Thank you for your question!
Hello, I would like to find an e-mail for the PR of shiseido hair salons. Could you help me? thank you, michaela
Hi Michaela,
Thank you for your question, but I am afraid that I don’t give out PR information. I am sorry about this.
I was wondering how could I purchase the Ginza Line empowerizer? And the whole range of this line….
Hi Johana,
Here is the link to the list of retail points of the Shiseido The Ginza line:
http://www.theginza.co.jp/tgcosmetics/shoplist/
If you would like to purchase items from the line from outside Japan, please kindly refer to my FAQ page:
http://www.atouchofblusher.com/faq
Thank you very much for your question.