(image from www.urcosme.com,information from www.urcosme.com
& www.iswii.net)
In April, Sekkisei will release its first range of base makeup products. The twist is that the range will debut in Taiwan, not in Japan.
According to Urcosme and Iswii, the development of these products is based on the consumer research conducted in Taiwan and this is the first time Kosé has formulated products based on market research on consumers outside Japan.The range aims to suit people living in Southeast Asia who need their base makeup items to cope with the warm and humid climate and still want them to offer a good level of coverage as well as skin-benefiting properties.
The range includes a foundation primer (SPF 25, PA++), a powder foundation (7 shades, SPF 20, PA++), and a loose powder (SPF 12, PA++).
Japanese base makeup already has a solid following in Southeast Asia, but Kosé has gone a step further and created products that might potentially work even better for consumers in Southeast Asia. I think many people in Taiwan will be eager to test out these items, and I suppose they should be available elsewhere in Asia in the near future.
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{ 4 comments… read them below or add one }
Now THIS is something I could get into. In Washington DC the summers are very hot and humid. I can't wait to hear feedback about this new line. Thanks for the post!
Hi Elvira,
I have quite oily skin and I am certainly looking forward to hearing what people think about these new products as well (especially the new powder foundation).
Thank you very much for posting your comment again! :)
I cant wait to try their Supreme powder foundation :) I'm loving their Esprique powder foundation at the mo…
Hi Foxy Frangipani,
Do let me know what you think when you have a chance to try it. I hope you will like it!
Thank you very much for posting your comment! :)