(all images from ecm-cosme.jp)
ECM is a relatively young brand launched around two years ago. Owned by Lissage Ltd. (which is part of the Kanebo Company), ECM is unique in the sense that it started out only with a base makeup line and then recently branched out to skincare.Now ECM also features a fragrance, but the brand is still best known by far for its array of base makeup items, all packaged in deep magenta cases. The range includes primer, cream foundation, two-way foundation, loose powder, concealer (in cream and crayon forms), and a pressed powder specifically for covering pores.
(ECM base makeup lineup)
The first time that ECM caught my attention was in 2006 when its Tsuya Cream Foundation was chosen as Foundation of the Year by beauty experts for Japan’s FRAU magazine. One of the experts described it as “the queen of natural finish“.
(ECM Tsuya Cream Foundation)
I don’t usually wear a cream foundation, so I haven’t been very interested in it. But I think I will definitely check out the loose powder and the pore-covering pressed powder when I go to Japan again.
(ECM is available in Japan only, as far as I am aware. In Tokyo, it is available in Keio Shinjuku, Seibu Shibuya, and Seibu Yurakucho, among other places. The ECM website is for information only and does not offer on-line ordering.)
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{ 2 comments… read them below or add one }
hi PJ,
I’ve just been to Tokyo, to Shinjuku keio and the ECM store there, and bought the tsuya cream foundation, pore covering thing, they are having a campaigne and so i got a porch, a blanket and a mini fdnt and loose powder set, i tried it on when i was in japan, the weather is dry, and the fdnt stayed put very good, will use it few more time to see its real performance.
btw, did u receive the e/s??
Hi Sin,
I have got the palette! :)
I hope you had a wonderful time in Tokyo. Hopefully I will be able to visit Tokyo again soon.
I am glad that the Tsuya Cream Foundation has been working for you so far. It seems to be a popular base makeup item in Japan, and I hope it will continue to perform well for you in Hong Kong.
Thank you for your comment again!