(SUQQU Clear Veil Powder)(photo from www.suqqu.com/japan.html)
I have mentioned innovation in Japanese cosmetics last week in another post. Today I am talking about another product exemplifying this.
SUQQU’s Clear Veil Powder, launch in fall 2006, has created a sensation. “Magical”, “unbelievable”, “shocking”, and “an unprecedented masterpiece” are some of the expressions that Japanese beauty experts used to describe this finishing pressed powder (Frau magazine, November 2006).
What is unprecedented about this pressed powder is that each powder particle is see-through. Yes, we’ve all used loose powder that is translucent and doe not add color, but this one is almost totally “transparent”.
You can see that there seems to be the word “SUQQU” on the powder. But the word is in fact indented at the bottom of the tin case holding the pressed powder. It is for the sole purpose of showcasing this ingenious innovation.
It is able to mattify and smooth the skin without making it chalky. The powder particles are transparent so the face simply won’t look chalky.
Primers are a huge business in Japanese cosmetics, and there have been many innovative products. I would imagine SUQQU’s Clear Veil Powder is a silicone-based mattifying liquid primer — in pressed powder form and used as a finishing powder. If this is the case, I’d call it a post-primer. (I know it is sort of an oxymoron, but I am sure you get the idea.) Since it is applied after the foundation (unlike a primer of course), it has the potential of giving (and keeping) a really even, smooth, and matte appearance.
I haven’t actually tried it, but the people at the SUQQU counter in Selfridges in London told me a couple of months ago that it might appear in the UK in the coming fall. I am very excited about this! If I do get to try it, I will follow this up with another report.
Updated on April 24th 2009:
Please check out the review of Clear Veil Powder here.
Related posts:
—SUQQU: Sensuality with an Attitude
—Review: SUQQU Makeup and Skincare
—One of a Kind: SUQQU Spring 2007 Eyeshadow in Daichi (Mother Earth)
{ 10 comments… read them below or add one }
I bow down low to your greatness PJ! This is the first I’ve heard of this line and I’m in awe! I WANT some NOW!
These pieces look gorgeous!!!!! I’m off to goggle and wriggle in excitement!
Transparent powders are great for hiding dark circles under the eyes. Even if see-through, the powder still diffuses light.
Wow. That powder sounds absolutely magnificent!
Hello Izzy,
SUQQU is quite a pricey brand (but, overall, with quality to match, I think). Do try to control yourself!! :)
Hello Darkcircles,
I will be interested to see how light-diffusing this powder is going to be. I will remember to focus on this when I write about it again if I do get to test it.
Hello Toya,
It does sound pretty amazing. I really look forward to seeing this product in person so I can decide for myself whether it really lives up to the hype in Japan.
Any idea how much this may cost in the UK?
The powder, the case, and the brush are sold separately in Japan. All together, we are looking at around the equivalent of 45 pounds in Japan. I think it might be sold at around 50 pounds if it does arrive here in the UK.
(The powder cake (the refill) itself is around the equivalent of 26 pounds in Japan.)
I can’t read it! It’s in Japanese! =D
Hello Teresa,
Thank you very much for stopping by!
I linked to the page on the SUQQU website mainly to show the readers what the powder looks like.
It hasn’t been launched in the UK so it is not featured on the SUQQU global website yet. I will add the link when it is lunched in October.
But I think I have pretty much written most things you need to know about the powder on my post….:)
Do let me know if you have any question.