-SUQQU

SUQQU in Selfridges London and Shu Uemura in Fenwick Bond Street

by PJ on Thursday, December 7, 2006

in -Shu Uemura, -SUQQU, all about Japanese cosmetics, all about Japanese cosmetics (overseas availability information), makeup, skincare



Finally I was at the SUQQU counter to see all the products for the first time yesterday. Wonderful service there, which reminded me of my trip to Japan when the sales assistants bowed to me after hearing my compliments on their products.

This time, she didn’t bow to me, but she did say “Thank you” when I complimented on their nice packaging. (Usually, at most other counters in the UK, I get the reply “It is indeed nice, isn’t it?” They will *never* say this in Japan. You are supposed to be thankful for a customer’s compliment, not to eagerly agree with it. Well, I know there is no right or wrong about this.)

I left with a Creamy Lip Stick in 22 Benikoji, a nice beige pink. I also got samples of HA Complex Lotion and HA Complex Emulsion. In true Japanese style, the sales assistant came around the counter and handed the bag to me with both hands. Again, I felt like I was in Takashimaya Shinjuku.

Later, I went to Fenwick Bond Street Christmas Shopping Evening. As I expected, there were loads of people in the beauty section. It’s because it was rare for a department store to have a 20% discount on all cosmetics and fragrances. (As far as I know, on special 20% off days, department stores like Debenhams and House of Fraser only do 10% on cosmetics and fragrances.) No surprise, the accessory section was full of people looking through all the “it” bags for this season.

I bought a few things, including the Depsea Therapy Moisture Recovery Nanowater. I left feeling satisfied and wanted to come back next year.

By the way, I saw Dior’s Asia-only “Ultra Shine 2” lipsticks in Harvey Nichols.

I will now save the money for the coming winter sale.

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SUQQU in Selfridges Oxford Street

by PJ on Wednesday, November 8, 2006

in -SUQQU, all about Japanese cosmetics, makeup, skincare

I found out about this while logging onto the SUQQU website.

SUQQU is a Japanese skincare and makeup line. (I think it is pronounced ‘suku’.) The only retail point outside Japan used to be in Bangkok. Now, following Japanese brands like Paul & Joe (which is one of my favourites…I will talk about it later) and RMK, SUQQU has also come to the UK.

SUQQU is targeted toward a more mature clientele and has a very grown-up image. No flashy or overly-girly packaging. Most products are packaged in plain white with the engraved brand name. I really like the simple and elegant look.

I have not yet been to the counter (which I’ll do next month). I read somewhere that the counter is tucked away at the back of the beauty hall. So it should be where Caudalie is.

I am very interested in their colour makeup, especially lipsticks (24 pounds) and blushers (22 pounds). As you can see, price-wise, it is very “grown-up” as well! (A Chanel Aqualumiere lipstick costs 14.50.)

RMK and Paul & Joe seem to have been doing fairly well in the UK. I hope SUQQU gets the marketing right and does well too. I certainly need more Japanese products here!

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