Some distinctive trends in the fall 2007 makeup releases:
– olive green / grey eyeshadows
– intense lip colors
– retro Audrey Hepburn look
Which trend are you going to experiment with this fall?
—Grey Areas—————
In fashion, grey has been hailed as The New Black for a while. I am surprised that it didn’t trickle down to makeup earlier. This fall, grey eyeshadows will be big, among all the neutral tones.
One palette that epitomizes this trend is Shiseido Clé de Peau‘s Ombres Couleurs Quadri palette in 114 (seen below):
(Clé de Peau fall 2007 makeup ad, 
(Clé de Peau fall 2007 makeup ad,Biteki magazine September 2007, p.152)
Also, Dior‘s 5-Color Eyeshadow Palette in 060 Silver Goddess features an array of grey hues along with a sensual light blue.
Other servings of grey eyeshadows:
-Shiseido Maquillage: Sparkle Contrast Eyes 2 GY851
-Majolica Majorca: Shadow Customize BK922
-Kate: Gradical Eyes S BK-1
-Integrate: Live Fix Eyes GY812
–SUQQU: Blend Eyeshadow 04
In a way, grey (especially in metallic finishes) is simply a darker silver. The look reminds me of an old-school silver-screen goddess. Very nostalgic and glamorous.
—Green with Envy—————
Another trendy color this season is olive green. Paired with pink, olive green is featured in Lush & Lovely, Chanel fall 2007 makeup collection, as it appears in the latest eyeshadow palettes: Garden Party (Les 4 Ombres Quadra) and Lotus-Cactus (Irréelle Duo).
(photo: from Chanel at www.bergdorfgoodman.com)
Also, YSL fall 2007 makeup collection features olive green eyeshadows in a couple of the new Ombres Duo Lumières palettes.
In Japanese cosmetics, Cosme Decorte’s new line, Magie Deco, uses pink and olive green in the opposite way, with olive green above the eyes and pink along the lower lash line:
(Magie Deco ad, backcover of makeup booklet,Biteki September 2007)
Apart from Magie Deco, olive green eyeshadows are also used in:
Kate‘s fall 2007 TV ad (with Gradical Eyes S GN-1)
SUQQU‘s fall 2007 printed ad (with Blend Eyeshadow 01).
Olive green seems to be a relatively masculine color as an eyeshadow, which might be why it has been paired with pink to create a balanced look. But, worn alone, it can be very edgy.
—A La Audrey—————
Givenchy‘s fall 2007 collection, Camouflage Chic, pays tribute to the classic Givenchy muse, Audrey Hepburn. A search in Google Images comes out with photos of what I think is one of the most beautiful people ever, with clean, crisp, and defined eye makeup. Intense color fills between the lash line and the crease line and it is kept clean everywhere else. No smoky eyes here.
Givenchy’s latest Prismissime Eyes in 54 Cache Cache can get you this classic look:
(photo: from www.sephora.com)
Shiseido The Makeup‘s new Silky Eye Shadow Quad in Q9 Lunar Phases is based on the same trend.
Again, this is definitely a very retro look. I think “Less is more” is the key here. Don’t overdo it and keep it nice and simple.
—Strong Lips—————
What if you don’t want to pile on intense eye colors? You can channel the intensity to the lips. Keep the eye makeup fuss-free and choose a rich satiny (not glossy) lip shade. The cover of Biteki September 2007 shows how it’s done:
(cover of Biteki, September 2007)It can be a wine red, berry red (as in the Chanel ad above), or a warm brownish red. With careful coordination, they can go with grey or olive green eyeshadows, as in Estee Lauder’s fall 2007 look:
(photo: from esteelauder.co.uk)
I quite like this look. Chic and timeless.
What other trends have you spotted?
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