(image from www.shiseido.co.uk,
info from www.nikkei.com)
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In 2008, SHISEIDO started implementing a 3-year plan to increase its global presence. (See my post in 2008 regarding this here.) A major part of the plan is to increase the brand’s retail points across the world. Since then, SHISEIDO has commenced business in the following countries:
March 2008: Romania, Bulgaria
May 2009: Egypt
August 2009: Laos, Morocco
December 2009: Azerbaijan
May 2010: Mongolia
From this month, SHISEIDO will launch retail points in three Balkan nations: Albania, Kosovo, and Macedonia. The brand will be the first Japanese cosmetics brand available in these three countries.
With these European launches, the brand will be available in 77 countries, including 44 European countries.
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Updated on October 15th, 2010:
According to one of Shiseido’s latest press releases (via www.nikkei.com), the brand was available in Mongolia from September.
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Related posts on SHISEIDO:
Fall 2010 Makeup Collection
Summer 2010 Makeup Collection
Luminizing Satin Eye Colors in Caramel & Paperwhite
(image from www.nikkei.com)
(images/info from www.nikkei.com)
Shiseido Maquillage will release its fall/winter 2010 base makeup collection in Japan on August 21st. The collection includes:
– Treatment Lasting Compact UV (cream-to-powder foundation, SPF24, PA++, 7 shades)
– Moisture Forming Powdery UV (SPF20, PA++, 7 shades)
The foundation cases are sold separately. (Both cases look quite pretty. I particularly like the one for the powder foundation.)
Related posts on Maquillage:
Fall 2010 Makeup Collection
Spring 2010 Makeup Collection
Fall/Winter 2009 Base Makeup Collection
(images/info from www.nikkei.com)
Earlier, a reader and I were talking about the lack of excitement of Majolica Majorca’s recent seasonal collections. (See the post on Majolica Majorca’s fall 2010 makeup collection.) It seems that, for the coming season at least, the excitement will be coming from one of Shiseido’s other drugstore lines, Integrate.
Among the items of Integrate’s fall 2010 makeup collection is Rainbow Grade Eyes. The lower left shade in each of the nine variations contains “rainbow pearl”, which imparts multi-colored shine and shimmer.
The rest of the collection includes:
– Smooth-on Liner (2 shades)
– Micro Slim Eyebrow (3 shades)
– Diamond Star Rouge (12 shades)
– Sakura Drop Essence (lip conditioning essence)
– Mineral Foundation (Pressed) (SPF16, PA+, 1 new shade)
– Mineral Foundation (Loose) (1 new shade)
Both the colors and the packaging of Rainbow Grade Eyes look really lovely, and, for 1575 JPY (about 11.8 GBP) for a palette, I would be quite happy to try two or even three different variations…
The collection will be released in Japan on August 21st.
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Updated on July 11th, 2010:
See photos of the collection (taken at a press event) here, here, and here.
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Updated on August 14th, 2010:
See swatches of the collection items here.
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Related posts on fall 2010 makeup collections:
Lavshuca
Kate
Visée
(image from www.nikkei.com)
by PJ on Wednesday, June 16, 2010
in -Anna Sui, -Jill Stuart, -Majolica Majorca, -Shiseido, -Sonia Rykiel, 2010 Summer, all about Japanese cosmetics, makeup, seasonal makeup top 10
10th: Sonia Rykiel
(image from www.soniarykiel-cosmetics.com)
(image from www.soniarykiel-cosmetics.com)
(image from www.soniarykiel-cosmetics.com)
It doesn’t seem that long ago when Sonia Rykiel released a beautiful blue-themed collection for summer 2009. For this summer, the brand focuses on slightly warmer shades. I like the vibrant hues of Gloss D’Été as well as the golden-sun color of the packaging.
9th: Majolica Majorca
(image from www.iswii.net)
(image from www.shiseido.co.jp/mj)
(image from www.shiseido.co.jp/mj)
In contrast to Sonia Rykiel’s warm colors, Majolica Majorca’s summer 2010 color scheme is a lot cooler, With cool pink and lilac, it is a girlie and romantic collection. The eyeshadow palette with pale pink and soft lilac is quite appealing to me.
8th: Jill Stuart
(image from www.jillstuart-beauty.com)
I really like my Mix Blush Compact (in 01 Baby Blush), and Jill Stuart has released many variations to satisfy Jill Stuart fans. The two limited-edition variations for summer 2010 feature soft colors and floral prints on the powder, and they just look so pretty.
(Jill Stuart will release a new range of blushers for fall 2010. See images on the Voce blog.)
7th: Anna Sui
(image from www.annasui-cosmetics.com)
(image from www.iswii.net)
Anna Sui’s summer 2010 makeup collection features colorful psychedelic patterns on the packaging. I very nearly bought Glittering Eye Color in 002, but I decided not to in the end. (I do like the cute packaging, but the cream texture is not really my preferred texture for eyeshadows (or for most makeup items).)
The countdown continues in Part 2.
(image/info from www.shiseido.co.jp)
(image/info from www.nikkei.com)
Shiseido Maquillage will release its fall 2010 makeup collection in Japan on July 21st. The collection includes:
– Rouge Enamel Glamour (with one lipstick and one lip gloss, 8 variations)
– Dual Glow Eyes (cream eyeshadow duos, 5 variations)
– Double Brow Creator (Pencil) (3 shades)
– Double Brow Creator (Powder) (3 shades)
– Double Brow Creator Holder (double-ended, for (Pencil) & (Powder))
– Double Brow Creator Tip ((replacement) sponge applicator for (Powder))
– Double Brow Creator ((Pencil)/(Powder)/Holder set, limited edition, 3 variations)
(I presume the Double Brow Creator Holder comes with one
Double Brow Creator Tip.)
Related posts on Maquillage:
Forming Shiny Eyes in 52
Clean Contrast Eyes 2 in SV844
Lasting Climax Rouge in RS310
(image/info from www.nikkei.com)
by PJ on Monday, May 10, 2010
in -Est, -Kao, -Maquillage, -Paul & Joe, -Shiseido, 2010 Spring, all about Japanese cosmetics, makeup, seasonal makeup top 10
(continued from Part 1)
6. Paul & Joe
(image from www.paul-joe-beaute.com)
I think, for many people, the highlight of Paul & Joe’s spring 2010 collection is the Disney Character Collection, which features the Alice in Wonderland characters. For me, I also like the new eyeshadow singles (Select Eye Colors). A while ago, I was told by a Paul & Joe sales assistant that they might not be launched in the UK. But, fortunately, I recently saw them in Harrods. All the 25 shades are available here.
5. Maquillage
(image from www.shiseido.co.jp/mq)
There are five Eyes Creator (3D) palettes in Maquillage‘s spring 2010 collection. All of them feature light-to-medium colors, which look very wearable. I particularly like PK766 (with a hint of peach) and BR765 (with a hint of gold). The new shades of Eye Color N (Powder) include GD, BE, and BR shades as well.
4. Est
(image from www.kao.co.jp/est)
