-Shiseido

(continued from Part 1 and Part 2)

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3rd: Integrate

Shiseido Integrate Fall 2010 Makeup 1(image from www.nikkei.com)

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Integrate has been slowly changing its brand image. (Remember the TV ads starring Angelina Jolie when the brand was first launched several years ago?) Integrate is now a cuter and more girlie line, and the new Rainbow Grade Eyes series from Integrate’s fall 2010 makeup collection makes a clear statement regarding how the line wants to be perceived. The message is clear.

[Click to continue reading…]

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Shiseido Global Brand 2010 5(image from www.shiseido.co.uk,
info from www.nikkei.com)

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More news on SHISEIDO‘s international expansion. According to Nikkei, SHISEIDO will be available in Columbia from November.

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Related posts on SHISEIDO’s expansion:

Georgia

South Africa

Albania, Kosovo, Macedonia

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Shiseido Integrate Holiday 2010 Makeup 1

(images/info from www.nikkei.com)

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Shiseido Integrate will release its holiday 2010 makeup collection in Japan on November 21st. The collection includes:

– Crayon Eyes (9 shades)
– True Shining Gloss (7 shades)
– Rainbow Grade Eyes (1 new variation, limited edition)

Shiseido Integrate Holiday 2010 Makeup 2

(Rainbow Grade Eyes for holiday 2010)

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See the nine Rainbow Grade Eyes variations from Integrate’s fall 2010 makeup collection here.

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Other holiday 2010 makeup collections from Japanese drugstore lines:

Majolica Majorca

Lavshuca

Kate

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Shiseido Global Brand 2010 4(image from www.shiseido.co.uk,
info from www.nikkei.com)

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More news on SHISEIDO‘s global expansion. According to Nikkei, SHISEIDO will be available in South Africa from October. After Egypt and Morocco, South Africa will be the third country in Africa to carry the brand.

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Related posts:

SHISEIDO Available in Georgia

SHISEIDO Strengthens European Market

SHISEIDO Holiday 2010 Makeup Collection

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Shiseido Global Brand 2010 3(image from www.shiseido.co.uk,
info from www.nikkei.com)

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After opening retail points in Albania, Kosovo and Macedonia in July, SHISEIDO continues its market expansion. According to Nikkei, the brand will launch its first retail point in Georgia in October and it will be the first Japanese beauty brand available in the country.

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Related posts on SHISEIDO:

Holiday 2010 Makeup Collection

Fall 2010 Makeup Collection

Summer 2010 Makeup Collection

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SHISEIDO Holiday 2010 Makeup 1

(images/info from www.nikkei.com)

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SHISEIDO will release Collector’s Edition Makeup Palette for the holiday 2010 season. The limited-edition palette includes one Eye Color Base, two Eye Colors, one Cream Liner, one Cheek Color duo and one Lip & Cheek Tint.

Released on November 1st in Japan, the palette comes with an original pouch designed by Velnica.

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SHISEIDO Holiday 2010 Makeup 2

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Related posts:

Maquillage 5th Anniversary Makeup Collection for Holiday 2010

Clé de Peau Holiday 2010 Makeup Collection

Shiseido Strengthens European Market

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Shiseido Majolica Majorca Holiday 2010 Makeup 1(image/info from www.nikkei.com)

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Shiseido Majolica Majorca will release its holiday 2010 makeup collection in Japan on October 21st. The collection features:

– Lash Gorgeous Wing NEO (limited edition, 1 shade)
– Artistic Nails (Speedy & Glossy) (1 shade)
– MajoRomantica (fragrance)

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Related posts on Majolica Majorca:

Fall 2010 Makeup Collection

Summer 2010 Makeup Collection

A Splash of Color: Gorgeous Gold

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Shiseido Maquillage Holiday 2010 5th Anniversary Makeup 1

(images/info from cosmetics-medical.com/mcs)

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For holiday 2010, Shiseido Maquillage will release the limited-edition Powder Celebration set to celebrate the line’s 5th anniversary. The set includes a 7-color loose powder and a pressed powder.

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Shiseido Cle de Peau Holiday 2010 Makeup 1(images/info from cosmetics-medical.com/mcs)

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Shiseido Clé de Peau will release Palette Vintage 2 as the brand’s holiday 2010 makeup item. The limited-edition item will be released in Japan on November 21st.

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Shiseido Cle de Peau Holiday 2010 Makeup 2

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Related posts on Clé de Peau:

Fall 2010 Makeup Collection

Spring 2010 Makeup Collection

Fall 2009 Makeup Collection

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Shiseido Integrate Fall 2010 Makeup 1(image from www.nikkei.com)

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Have a look at the posts below for (more) swatches of the collection items.

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Integrate Fall 2010 Makeup Collection

I was waiting to see swatches of the new Rainbow Grade Eyes palettes. BE303 (wrongly named as BR303 in the article) is the one I want to try the most, and the colors do still look very good. PK309 also looks nice. On the other hand, the purple in VI708 looks a little too greyish for me.

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Lunasol Fall 2010 Makeup Collection

Finally we see the close-ups of the Aurorize Eyes palettes. The shades in the middle of the palettes appear to be intensely shimmery. I still think I will be trying 02 Light Variation. (Some of the colors look a little washed out possibly (at least partly) due to the amount of light-reflective shimmer they have. I noticed this in the September 2010 issue of Biteki as well.)

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