by PJ on Friday, October 22, 2010
in -Coffret d'Or, -Integrate, -Kanebo, -Lunasol, -Shiseido, 2010 Fall, all about Japanese cosmetics, makeup, seasonal makeup top 10
(continued from Part 1 and Part 2)
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3rd: Integrate
(image from www.nikkei.com)
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Integrate has been slowly changing its brand image. (Remember the TV ads starring Angelina Jolie when the brand was first launched several years ago?) Integrate is now a cuter and more girlie line, and the new Rainbow Grade Eyes series from Integrate’s fall 2010 makeup collection makes a clear statement regarding how the line wants to be perceived. The message is clear.
[Click to continue reading…]
(image from www.shiseido.co.uk,
info from www.nikkei.com)
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More news on SHISEIDO‘s international expansion. According to Nikkei, SHISEIDO will be available in Columbia from November.
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Related posts on SHISEIDO’s expansion:
Georgia
South Africa
Albania, Kosovo, Macedonia
(images/info from www.nikkei.com)
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Shiseido Integrate will release its holiday 2010 makeup collection in Japan on November 21st. The collection includes:
– Crayon Eyes (9 shades)
– True Shining Gloss (7 shades)
– Rainbow Grade Eyes (1 new variation, limited edition)
(Rainbow Grade Eyes for holiday 2010)
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See the nine Rainbow Grade Eyes variations from Integrate’s fall 2010 makeup collection here.
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Other holiday 2010 makeup collections from Japanese drugstore lines:
Majolica Majorca
Lavshuca
Kate
(images/info from cosmetics-medical.com/mcs)
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For holiday 2010, Shiseido Maquillage will release the limited-edition Powder Celebration set to celebrate the line’s 5th anniversary. The set includes a 7-color loose powder and a pressed powder.
[Click to continue reading…]
(image from www.nikkei.com)
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Have a look at the posts below for (more) swatches of the collection items.
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Integrate Fall 2010 Makeup Collection
I was waiting to see swatches of the new Rainbow Grade Eyes palettes. BE303 (wrongly named as BR303 in the article) is the one I want to try the most, and the colors do still look very good. PK309 also looks nice. On the other hand, the purple in VI708 looks a little too greyish for me.
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Lunasol Fall 2010 Makeup Collection
Finally we see the close-ups of the Aurorize Eyes palettes. The shades in the middle of the palettes appear to be intensely shimmery. I still think I will be trying 02 Light Variation. (Some of the colors look a little washed out possibly (at least partly) due to the amount of light-reflective shimmer they have. I noticed this in the September 2010 issue of Biteki as well.)