
(Sofina Primavista Powder Foundation Moist Touch:
Ochre 03 (left) and Ochre 05)
On September 1st, Sofina‘s Primavista was officially launched as Raycious went into history. Since Raycious had a solid fan base, I think many people have been looking forward to seeing how Primavista will live up to the expectation.
I received trial samples of Powder Foundation Moist Touch and the two primers (Smooth Coat Base and Bright Up Base) some time ago, and today I am sharing my thoughts on the foundation. (I will probably talk about the primers later.)
In short, if you like Raycious powder foundations (especially the later versions), you probably won’t have problems liking this one.
Regardless of how the powder is formulated and the new technologies involved in the production, Primavista’s first powder foundation performs similarly to ones from Raycious, in good ways and bad.
Generally, you will see the same strengths that made Raycious so popular. The staying power is very good and the color of the foundation does not turn dull overtime and pretty much lasts the whole day. However, the glowy finish might not suit people with oily skin or those who want powder foundations to work hard to make pores less visible. (This is the reason why I had to stop buying Raycious foundations as the later versions were too glowy for me.)
I use #22 in ZA Two-Way Foundation and find Ochre 05 a relatively good match.
Overall, I think this powder foundation will suit people with no problem with excessive sebum. But one interesting thing is that, back in the Raycious days, there were no powder foundations released for fall/winter. (It was always a liquid foundation.) So maybe we’ll see something slightly more matte and more sebum-absorbent in spring 2009. This fall/winter release is called Powder Foundation Moist Touch…maybe the spring/summer 2009 release will be (predictably) called Fresh Touch? We’ll see!
You can read another review of this foundation at Autumn Masquerade.
Related Posts:
Sofina Primavista Creamy Compact Foundation
Creating Your New(ish) Foundation Refill
Paul & Joe Fall 2008 Base Makup Collection

(image from www.joseishi.net/voce/)
Back in the Raycious days, I don’t recall a creamy compact foundation being released. (The (remotely) closest product was probably the Stick Foundation, which has a cream-to-powder consistency.)
On October 14th, Primavista, Raycious’ successor, will release Creamy Compact Foundation (SPF 33, PA++), which follows the launch collection released on September 1st. It claims to be able to create a smoother and softer appearance for the skin.
My skin is usually too oily for any liquid or cream foundation, so I am not personally excited by this. (Bare in mind that many technically “oil-free” products use waxy substances instead to help the product glide, and they can feel equally greasy for people with oily skin.) But I will still be interested to read about feedback for any Primavista release.
Related Posts:
Paul & Joe Fall 2008 Base Makeup Collection
SUQQU Fall 2008 Base Makeup Collection

(Sofina Primavista Face Powder)
(image from i-voce2.com)
When Sofina Raycious did not release a spring/summer 2008 lineup, I thought it was obvious that this great base makeup line had been discontinued. (On the other hand, I am now able to say that I have the complete set of Raycious powder foundation cases since 1999 (the annual releases, not the limited-edition ones).)
I was wondering whether there would ever be a new base makeup line from Sofina, and now we have the answer. On September 1st in Japan, Primavista will officially join Aube (point makeup line) as well as all the skincare lines at Sofina counters.
The Primavista debut lineup includes:
– Powder Foundation (7 shades, SPF15 PA++)

– Cream Foundation (7 shades, SPF15 PA++)

– Smooth Coat Base (SPF10 PA+)

– Bright Up Base (SPF10 PA+)

– Face Powder (seen above)
(all images from i-voce2.com)
For me, this is one of the most exciting base makeup releases in recent seasons. At the moment, the new items seem to be typical fall/winter releases, featuring products like cream foundation and loose powder. I am expecting the usual moisturizing properties and soft-focus finishes from some of these fall/winter items.
While I am very interested in the loose powder, I will be waiting to see if there is going to be a spring/summer powder foundation next year, which should supposedly be more sebum-absorbing and more suitable for my oily skin.)
You can see photos of the Primavista launch event here.
Related Posts:
Lavshuca Face Powder
(my loose powder favorite at the moment)
Loving Japanese Brands – Sofina
Can’t Live Without – Shiseido ZA Two-Way Foundation
ck Calvin Klein Mineral Based Loose Powder