-Lissage

(part of Lissage’s fall 2008 collection)
(image from www.nikkei.co.jp)

The currently Kanebo-owned Lissage was launched in 1992 and remained a predominantly skincare-focused (high-end) brand. (The pricings are similar to Lunasol’s.) Last fall, the brand went through a revamp and a readjustment of brand focus, and its products have been getting more print media coverage in Japan.

(Lissage Ltd. also owns ECM and Bath Tours. I will post more detailed brand profiles of Lissage and ECM later on.)

On August 16th, Lissage will launch its fall 2008 makeup collection, which includes:

– Nuance Fit Eyes (eye palette): 4 variations
– Long Curl Mascara: 1 shade
– Long Curl Mascara Base: 1 shade
– Contrast Eyeliner: 2 shades
– Slim Eyebrow: 3 shades
– Creamy Fit Rouge: 6 shades
– Lip Base Liner: 3 shades
– Lip Repair Serum
– Blush Veil: 2 new shades

(The holders of Contrast Eyeliner, Slim Eyebrow and Lip Base Liner refills are sold separately.)

(Lissage Blush Veil for spring 2008)
(image from www.lissage.jp)

Many Japanese makeup lines are quite specific about the consumers they are trying to appeal to. Somewhat similar to Twany Glamacy, the Lissage point makeup line focuses on understated basics that suit makeup-wearing consumers in corporate settings in Japan that tend to go for clean and low-key colors (as well as packaging).

Items of these two brands might not look as impressive on magazine pages as those from the dreamy Jill Stuart and the trend-setting Dior, but I think they do have a reasonably wide appeal to those who (have to) wear makeup on a daily basis but don’t necessarily use makeup to express themselves in certain sterile office environments. If you regularly stock up trust-worthy essentials, this line is worth following up on.

Fall 2008 collections from other Kanebo-owned brands/lines:

CHICCA

Lavshuca

Kate

Coffret D’Or (early fall 2008 collection)

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