by PJ on Tuesday, February 17, 2015
in _Stash Debut, -Kao, -Primavista, -Sofina, 2009 Spring, 2009 Summer, all about Japanese cosmetics, makeup, makeup - base makeup, makeup - base makeup - powder, stash focus
by PJ on Thursday, December 25, 2014
in -Aube (Couture), -Kao, -Kosé, -Paul & Joe, -Sofina, -Visée, 2014 Holiday, all about Japanese cosmetics, makeup, seasonal makeup top 10
Happy Christmas, everyone!
(continued from Part 1 & Part 2)
3rd: Visée

(image from www.visee.jp)
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When it comes to eyeshadows, purples and warm neutrals are the two color groups I go for the most, so it is great to see that the eye color items in Visée’s holiday 2014 makeup collection feature nothing but my favorite colors. Some of the Matte Nails shades are looking appealing as well, particularly PU100, a light lilac, and PK802, a lilac-toned pink.
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(images from www.nikkei.com)
(info from www.kao.com/jp)
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Kao Sofina Aube Couture will release its summer 2015 makeup collection in Japan on March 3rd. The collection includes:
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(images & info from www.cosme.net)
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Kao Est will release its holiday 2014 makeup collection in Japan on November 15th. The collection includes:
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(Designing Impression Eyes in 571 Orange)
(images/info from i-voce.jp)
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Kao Sofina Aube Couture will release its spring 2015 makeup collection in Japan on November 25th. After a year of Designing Impression Eyes II, Designing Impression Eyes is back with two new variations. There will also be a new range of lipsticks.
The collection includes:
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by PJ on Wednesday, September 3, 2014
in -Kao, -Primavista, -Primavista Ange, -Sofina, 2014 Fall, 2014 Holiday, all about Japanese cosmetics, makeup, makeup - base makeup
by PJ on Wednesday, August 13, 2014
in -Kao, -Primavista, -Primavista Ange, -Sofina, 2013 Spring, 2013 Summer, all about Japanese cosmetics, makeup, makeup - base makeup, makeup - base makeup - primer/concealer, stash focus

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Earlier this year, I reviewed Powder Foundation UV (Long Keep) from Kao Sofina Primavista Ange, a base makeup line developed for the Taiwanese market. (The line is not sold in Japan.) The products are formulated to appeal to those with combination or oily skin who need to cope with a warm and humid climate. Besides the powder foundation, I also purchased Long Keep Base UV and Liquid Foundation UV (Long Keep). (I rarely use primers or liquid foundations, but I was curious about them.) Today I am reviewing Long Keep Base UV.
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One of Sofina Aube Couture‘s main aims is to make makeup application as easy and straightforward as possible, and it is not difficult to see how the line tries to achieve this with its product designs. (See my post on Aube Couture’s user-friendliness.) One good example of this is the design of the line’s eyeshadow palettes (Designing Eyes, Designing Shine Eyes, Designing Impression Eyes and Designing Impression Eyes II). The colors in the palettes are arranged in a way to show where they are applied on the eye areas. In the same vein, the line’s Designing Puff Cheek, launched in summer 2013, attempts to make blusher and highlighter application quick and simple.
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