-Kao

Hada.ka was launched a few years ago and is available at Sofina counters in Japan and Hong Kong. The line is targeted at consumers in their twenties with unstable skin conditions due to various factors such as lack of sleep and stress. The key product of the line is Deep Boost, which is used after the cleanser and before the toner. It is supposed to facilitate the absorption of the toner and whichever is applied afterwards and to help the skin stay optionally hydrated.

(Some other Japanese skincare brands/lines also feature products that are used before a toner. (I call them pre-toners.) Most are for deep hydration and some (infused with ingredients such as AHA or BHA and used with cotton pads) are wipe-off exfoliators.)

Here is the current lineup of Hada.ka (with notes on whether a product is for morning/night/both):

– Face wash
Skin Reset Washing Foam (morning/night)

– Massage serum
Refining Massage (night)

– Skin softener/texturizer (used before toner)
Deep Boost (morning/night)

– Toner
Aqua Charge Lotion (morning/night)

– Moisture serum
Night Moist Solution (night)

– Emulsion
Deep Moisturizer (night)

– Emulsion/sunscreen
UV Protect Moisturizer (morning)

(Aqua Charge Lotion and Deep Moisturizer are available in two versions for different skin types. Also, UV Protect Moisturizer is available in two versions, one with SPF 24 PA+++ and one with SPF 50 PA+++.)

Prices of Hada.ka’s items are similar to those of Sofina’s other skincare lines. For instance, Deep Boost (180ml) retails for 2835 JPY (about 30 USD).

I have not tried items from Hada.ka yet. If you have, do please let me know your thoughts on them. Thank you very much!

Related posts:

From My Treasure Chest – Sofina Aube Rouge Dressious

Sofina Aube Couture Fall 2009 Collection

Sofina Primavista Powder Foundation Moist Touch

Sofina Beauté was launch in January 2008. It is positioned as Sofina’s anti-aging skincare range for those in their 30s and 40s. (Meanwhile, Vital Rich is targeted at those in their 40s, and Grace Sofina is marketed towards those in their 50s and beyond.)

The main claim of the line is that the products are formulated to improve the penetration of the ingredients and to be able to reach the “core” of the skin. According the press release from Kao, some of the ingredients in the products are ginger extract, citron extract, and eucalyptus extract.

The range features a full lineup of basic skincare products, which include:

– four makeup removers (oil, cream, gel, and foam)
– two face washes (foaming and non-foaming)
– four toners (I being the least emollient and IV being the most emollient)
– one skin-firming serum
– four night-time moisturizers (three emulsions and one cream)
– four daytime moisturizers (two with SPF 24, PA+++ and two with SPF 50, PA+++)
– eye mask sheets

The prices of the products are similar to those of the existing Sofina skincare products. (The night-time emulsion is 3675 JPY (about 37 USD).)

I haven’t tried products from this range so I don’t really have any first-hand experience. One reason is the alcohol, which is a recurring issue with many Japanese skincare products. (You can see the ingredient lists of the night-time emulsion (II) and the makeup removal cream here and here. The emulsion has too much alcohol and my skin will certainly not be able to tolerate the product.) I have not had a chance to see all the ingredient lists so I don’t know precisely which other products also contain alcohol.

If you have had a chance to try products from Sofina Beauté, do please leave your comment and let us know what you think of them. Thank you very much!

Related posts:

Japanese Cosmetics Focus: Kanebo Freeplus

Skincare Genre Focus: Whitening Products

Can’t Live Without – RMK Cleansing Oil