(images/info from www.fashion-press.net)
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I remember the excitement I had when I first saw the makeup collections from Anna Sui, Paul & Joe, Jill Stuart, and Lavshuca. It was the combination of gorgeously princessy packaging and beautifully feminine and eye-catching colors, and, with their high quality, all of the four are among my favorite makeup lines.
In spring 2012, there will be a new princess in the kingdom, as French macaroon maker Ladurée teams up with Albion (which is under Kosé) to launch Les Merveilleuses de Ladurée, a series of point and base makeup products. This is not the first time a cosmetics line from a western brand is licensed under Kosé. The company has an impressive track record with Anna Sui’s, Paul & Joe’s, and Jill Stuart’s beauty lines.
The star item of Les Merveilleuses de Ladurée’s debut collection for spring 2012 is Face Color Rose Ladurée (above, 3 variations, refill ¥7350, case ¥3150), in which the blusher powder is pressed into rose-petal shapes. It looks absolutely dreamy.
The rest of the collection includes:
[Click to continue reading…]
by PJ on Friday, September 30, 2011
in _Japanese Brand Profile, -Kao, -Primavista, -Primavista Dea, -Sofina, 2011 Fall, all about Japanese cosmetics, makeup, makeup - base makeup
(image/info from www.nikkei.com)
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Primavista, Kao Sofina‘s base makeup line, was launched in September 2008 to replace my beloved Raycious. On November 15th, Sofina will release Primavista Dea, a sub-line of Primavista that is designed for consumers over fifty. According to Kao (which owns the Sofina brand), the range incorporates “pure blossom powder” to help target the appearance of large pores and sallowness.
Primavista Dea’s launch collection for fall/winter 2011 includes:
[Click to continue reading…]
(images/info from www.nikkei.com)
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Kosé’s Cosme Decorte will launch a new base makeup line, Lacouture, in Japan on August 21st. The key item in the launch collection is Loose Foundation, which is a powder foundation in a loose-powder form. It can be applied with a puff or a brush. The foundation features organic cotton powder, which is aimed to create a lightweight feel.
Lacouture’s full launch lineup for fall/winter 2011 includes:
[Click to continue reading…]
(images/info from www.shiseido.co.jp/andface)
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Today, in my Japanese Cosmetics Focus series, I will be highlighting &Face, a slightly less known line from Shiseido.
&Face carries skincare, base makeup, point makeup, and beauty supplements. The line has three main ranges:
[Click to continue reading…]
(image from www.cp-cosmetics.com/satishe/)
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My Japanese Cosmetics Focus series is back today with Satishe.
Satishe is the name of the color makeup range of CP Cosmetics, which also carries the skincare range Soigne and the base makeup range Delitia as well as haircare and bodycare products. The line features items for face, eyes, lips, cheeks and nails.
(CP Cosmetics is part of StylingLife Holdings Inc. BCL Company*, under which there are other beauty brands such as Makemania (which carries the ultra-popular Curvy Lip Silicone), Vecua and Love Clover.)
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(Fantasy Garden, Satishe’s spring 2011 makeup collection)
(image from www.iswii.net)
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Satishe doesn’t boast dramatic colors or dazzling shimmer. The line offers wearable colors suitable for most work and casual occasions. One of the key items of the line is the eyeshadow palette Soft Veil Eyeshadow. The design of the palettes and the color combinations remind me of some of Lunasol’s early eyeshadow palettes (particularly Intellectual Eyes).
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(images from www.cp-cosmetics.com/satishe/)
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Here are some highlights of the rest of Satishe’s lineup:
[Click to continue reading…]
(images from aquagirl-cosmetics.jp)
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There is a new Japanese beauty line in town…
Aquagirl is a Japanese fashion brand that includes a few sub-lines. On February 18th (according to Voce), Aquagirl Cosmetics will debut in Japan. The line features base and point makeup, and the packaging style is youthful and girlie. (The big bows are quite Hello Kitty-esque.)
Aquagirl’s launch collection for spring 2011 features:
[Click to continue reading…]
(images/info from www.watosa.com)
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It has been a long time since the last Japanese Cosmetics Focus post, and today I bring you Watosa.
Watosa is one of the brands that I mentioned in my post If I Could Go to Japan RIGHT NOW. Many years ago, I spotted some Watosa items in a beauty boutique in Hong Kong after seeing them on a few Japanese magazines, and I thought I had to leave the store with something. I decided to go for Lipstick in 210 Metropolis Mauve. It is a deep plum mauve with a satiny finish. The paper packaging features the brand’s signature stripy patterns.
[Click to continue reading…]
(images/info from www.nikkei.com)
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On November 16th, Kosé Cosme Decorte will launch Cosme Decorte AQ MW, a new sister line to the existing AQ (Absolute Quality) line (the highest-end line of Cosme Decorte). The launch is to celebrate Cosme Decorte’s 40th anniversary.
Even though, according to Cosme Decorte, MW officially stands for Miracle Wonder, the acronym is presumably based on the initials of Dutch industrial designer Marcel Wanders, who collaborated with Cosme Decorte to design the packaging of the products. The beautifully elaborate packaging is reminiscent of Wanders’ crochet designs. (See more of his crochet designs here.)
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(Crochet Table, Marcel Wanders, 2001)
(image from www.moooi.com)
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(image from www.nikkei.com)
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The line focuses on the skincare and aromatherapy properties of sandalwood extract. (But do note that sandalwood extract may be a skin irritant for some people.)
The launch lineup includes:
– Cleansing Milk
– Facial Bar
– Repair Emulsion
– Repair Lotion
– Repair Serum
– Essential Balm
– Cream Excellent
– Massage Cream
– Facial Mask Duo
The prices range from 4725 JPY (Facial Bar (refill)) to 31500 JPY (Cream Excellent).
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Related posts on Cosme Decorte:
AQ Fall 2010 Makeup Collection
Magie Deco Holiday 2010 Makeup Coffret
Magie Deco Fall 2010 Makeup Collection
(image/info from www.nikkei.com)
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In 2006, Kanebo launched the Impress range, and, a year later, the Impress IC sub-range was launched. According to Kanebo, Impress is marketed as a “high-price” range while Impress IC is what the brand calls a “volume-price” (mid-price) range.
On November 19, a new sub-range, Impress Granmula, will be introduced in Japan. Marketed as a “highest-price” range, the launch collection includes three items:
– Lotion (21,000 JPY, approx. 154 GBP, 239 USD)
– Emulsion (31,500 JPY, approx. 230 GBP, 359 USD)
– Cream (126,000 JPY, approx. 922 GBP, 1436 USD)
The Cream is certainly exceptionally pricey, but it still can’t stand comparison with Pola’s B.A The Cream Edo Kiriko, released as a limited edition last October.
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Related posts:
Kanebo “Sensai Premier” Range
Dior TOTALLY DIOR Cannage for Holiday 2007
Elizabeth Arden Prevage Face Advanced Anti-Aging Serum
(image from www.ettusais.co.jp)
It has been a while since I last added an article to the “Japanese Brand Profile” series, and today I am going to talk about Ettusais.
Ettusais was launched in 1991 and I believe it is still owned by Shiseido. The name of the brand comes from “Et tu sais?” (“And you know?”) in French. The brand includes skincare, bodycare, base makeup, and point makeup products. The Ettusais Homme sector features an extensive range of male grooming products.
One area that Ettusais focuses on is the skincare regime for those with acne-prone skin. Quite a few years ago, I purchased a trial set of basic skincare products for acne-prone skin. The set included a gel makeup remover, a face soap, a toner, and a moisturizer, and I later on purchased full-sized products of the makeup remover and the face soap.
(I don’t think I would be able to use the face soap now, since my skin is less acne-prone than how it used to be and I live in a generally cooler and drier climate. Most face soaps would be far too drying for me now.)
Ettusais’ current makeup remover designed for acne-prone skin is Medicated Acne Gentle Make Off, which is a cleansing oil. I have been using RMK’s Cleansing Oil for many years, and I am quite interested in seeing how well this one works.
(Medicated Acne Gentle Make Off)
Many of Ettusais’ base makeup products are also designed for those with acne-prone skin. Some of the products are claimed to be able to neutralize redness and to make the skin look smoother and more polished.
One item that I have tried is a yellow-toned concealer which is able to neutralize redness. It is applied on redness-prone areas such as the nose and the cheeks. The texture is a little bit too much on the thick side for me, but the coverage is natural and long-lasting. The current version is called Flat Design Color Changer (SPF 12, PA++).
(Flat Design Color Changer)
Ettusais’ point makeup range includes basic as well as vibrant colors. The packaging is simple and youthful. You can see Ettusais’ spring 2010 collection here.
(Ettusais Eye Colors)
Over the years, Ettusais seems to be doing steadily well. I like the fact that the brand didn’t reach success through glamorous ad campaigns or fancy packaging. Apart from the brand’s clear identity (skincare/makeup items for acne-prone skin), the reasonable pricing may be one of the reasons for the brand’s popularity. (Melty Touch Rouge, new for spring 2010, is priced at 1890 JPY (12.7 GBP/ 20.4 USD).)
(one of Ettusais’ retail points in Hong Kong)
According to Ettusais’ official website, apart from Japan, Ettusais is available in Hong Kong, Taiwan, Thailand, Singapore, and Malaysia. Ettusais’ Japanese official website offers on-line ordering but it is only available to customers in Japan.
Other posts in the “Japanese Brand Profile” series:
Mamew
Kanebo Freeplus
Sony Vecua
