_Japanese Brand Profile

Parado Summer 2015 Makeup 1

(image from www.parado.jp)
(info from www.parado.jp & www.cosme.net)

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Parado is a Japanese budget beauty brand that is available in 7-Eleven stores in Japan. Currently, it carries base makeup, point (color) makeup, nail items and skincare items. The brand released its summer 2015 makeup collection in Japan on April 22nd, and the new Eyeshadow & Base (4 variations (including 2 limited editions), ¥1200) is looking tempting to me.

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Isetan Mirror Beaute Fall Winter 2014 1

(image from www.fashion-headline.com)
(info from www.isetanmirror.com & fashionpost.jp)

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I am sure many of you know about the Isetan chain of department stores in Japan, but some of you might not be aware of Isetan’s own line of beauty products.

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Elegance Cruise Spring Summer 2015 Makeup 1

(images from i-voce.jp,
info from i-voce.jp & www.apitautsunomiya.com)

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For spring/summer 2015, Elégance will launch Elégance Cruise, the brand’s new makeup sub-line, in Japan on March 16th. Compared with the glamorous gold packaging of the brand’s main line of makeup items, the sea-inspired look of the Cruise line has a more casual feel. Also, the products in this line are less expensive than those in the main line.

The launch collection of Elégance Cruise includes:

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Etvos Mineral Eye Color Palette Chocolate Beige Fall 2012 Makeup 1

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My Stash Debut series, which takes you through my first purchases from various brands/lines, is focusing on Etvos today, and I will be sharing my thoughts on Mineral Eye Color Palette in Chocolate Beige.

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Kose Infinity Holiday 2014 Base Makeup 1(image from www.iswii.net)
(info from www.biteki.com, www.cosme.net & www.iswii.net)

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Kosé Infinity will release its holiday 2014 makeup collection in Japan on November 16th. The collection includes:

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Shiseido Prior Winter 2014 Spring 2015 Makeup Skincare Haircare 1

(image & info from www.shiseidogroup.jp)

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Shiseido will launch Prior, a new skincare/makeup/haircare line (not to be confused with Elixir Prior, one of the three Shiseido Elixir ranges), in Japan on January 21st, 2015. This is a major line debut for Shiseido, and the launch is part of the brand’s on-going marketing reform.

Prior’s launch lineup features:

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Canmake Cheek Gradation 06 Candy Stripe Summer 2010 Makeup 1

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Canmake is a popular Japanese drugstore beauty brand with reasonably priced products, and it was on my list of brands to purchase from for years. (A few years ago, I tried a couple of Canmake items that were kindly passed on to me from a friend.) Some time ago, I decided to get Cheek Gradation in 06 Candy Stripe. (Since then, I picked up a couple more products, which I will talk about later.)

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Hacci Fall Winter 2014 1

(images from hacci1912.com)

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According to this Facebook post, Japanese beauty brand Hacci will be launched in Taiwan on October 1st. I have noticed that Hacci has been receiving more and more media coverage in Japan in the last couple of years due to its continuous releases of new products and its increasing availability in upmarket department stores. I thought I’d talk about this brand before its international debut.

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Pola Muselle Nocturnal Fall 2014 Makeup 1

(image from www.pola.co.jp)
(info from www.pola.co.jp & www.cosme.net)

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On September 4th, Pola will launch Nocturnal, a new makeup sub-line under the existing Muselle makeup line. The collection is designed in collaboration with Japanese artist Kaori Miyayama. The products not only feature her illustrations but also embody the idea of “translucent dimension”, the essence of her artistic style.

I like the soft and elegant shades of Face Color (more images below). The three variations feature different illustrative designs, and there is something quite poetic about them.

Muselle Nocturnal’s debut collection, Sunset Colors, for fall 2014 includes:

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Kose Cosme Decorte Even Perfect Fall Winter 2014 Base Makeup 1

(images from www.cosmedecorte.com,
info from www.cosmedecorte.com & i-voce.jp)

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For fall/winter 2014, Kosé Cosme Decorte will debut a new base makeup line, Even Perfect, in Japan on August 21st. The launch collection includes:

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