_Japanese Brand Profile

Toone Summer 2023 Makeup 1

(To/one Nail Polishes for summer 2023)
(image from www.fashion-press.net)
(info from www.fashion-press.net,
www.cosme.net, www.biteki.com & i-voce.jp)

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Today, I am sharing with you 35 nail colors from Japanese beauty brands/lines for summer 2023.

Quite a few brands released blue and purple nail colors this summer, and I am particularly drawn to some of the pastel ones and some of the ones with muted tones. The pastel ones look fresh and cooling, and the muted ones look understated and elegant.

Addiction and Ducato launched new ranges of nail colors this summer. Addiction released The Nail Polish + in April. It features 40 shades and there are many lovely colors (including some muted ones). Ducato released Nail Mine on July 3rd. At the moment, it is a small range with mostly quite vibrant shades.

Three brands included in this post (Söpö, To/one and D-Up) are featured on my blog for the first time. There are information and my thoughts on these brands at the end of the post.

(The dates below indicate the release dates of the items (featured in this post) in Japan.)

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Opera Fall 2022 Makeup 1

(images from www.cosme.net,
info from www.opera-net.jp,
www.cosme.net, www.fashion-press.net & i-voce.jp)

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Opera will release its fall 2022 makeup collection in Japan on August 24th. The collection includes:

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Parado Summer 2022 Makeup 95

(Parado Mini Nails for summer 2022)
(image from www.fashion-press.net)
(info from www.fashion-press.net,
www.cosme.net, www.biteki.com & i-voce.jp)

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Today, I am sharing with you 35 nail colors from Japanese beauty brands/lines for summer 2022. These are the shades that appeal to me personally, and I hope you will enjoy looking through them.

Once again, summer is the season for nail colors in Japan. After Celvoke released its first nail color in its Fifth Anniversary Kit last November, its full range of nail colors debuted in April. The green shades from the range caught my attention. Also, Jill Stuart and RMK released new ranges of nail colors this summer. The muted pastel shades in these two ranges are particularly on trend in Japan at the moment.

Two of the nail colors in this post are from Hikarimirai, a Japanese beauty brand featured on my blog for the first time. (There is more information on Hikarimirai and other relevant information at the end of this post.)

(The dates below indicate the release dates of the items (featured in this post) in Japan.)

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Elegance Razzle Summer 2022 Makeup 1

(image from www.elegance-cosmetics.com/razzle/)
(info from www.elegance-cosmetics.com,
www.elegance-cosmetics.com/razzle/,
www.cosme.net & i-voce.jp)

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For summer 2022, Elégance will launch Elégance Razzle, the brand’s new makeup sub-line, in Japan on April 18th. While Elégance has a glamorous and sophisticated image, Elégance Razzle appears to have a bolder and more fashion-forward look. (It reminds me of Visée Avant.) It also looks very different from Elégance Cruise, which has a more casual feel.

The launch collection of Elégance Razzle includes:

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Athletia Fall Winter 2021 1

(image from www.athletia-beauty.com,
info from www.athletia-beauty.com,
www.eqp.co.jp & www.fashion-press.net)

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Japanese beauty brand Athletia is now available in the UK.

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Kose Kose Cosmeport Blend Berry Holiday 2020 Makeup 1

(image from www.fashion-press.net)
(info from blendberry-beauty.com,
www.fashion-press.net & www.cosme.net)

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On November 2nd, Kosé’s Kosé Cosmeport launched Blend Berry in Japan. (Beauty lines such as Precious Garden and Fortune are also under Kosé Cosmeport.) The new beauty line currently features base and point (color) makeup items.

The launch lineup of Blend Berry includes (from left to right in the image above):

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Hadalabo Gokujyun Premium Lotion Fall Winter 2015 Skincare 1

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I have been generally happy with my skincare routine in the past few years. However, occasionally and mostly out of curiosity, I want to try something different. It would usually be a product that is from a brand/line I am interested in and doesn’t have any obvious skin irritant. One such product that I have been using is Hadalabo‘s Gokujyun Premium Lotion.

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Kose Kose Cosmeport Fortune Spring Summer 2020 1

(image from www.fortune-kose.com)

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Like Precious Garden and Softymo, Fortune is a drugstore beauty line from Kosé Cosmeport under Kosé. Today, in my Japanese Cosmetics Focus series (which is under the Japanese Brand Profile category), let’s take a closer look at this line.

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Albion Excia AL Blush Impression PK100 Fall 2007 Makeup 1

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Back in 2008, I reviewed Water Face Color in 100 from Albion Eprise. It was my first purchase from the Eprise range as well as from Albion. Today, I will be sharing my thoughts on Blush Impression in PK100, which is my first purchase from Albion’s Excia AL range.

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Sana Excel Skinny Rich Shadow SR01 Beige Brown Fall 2015 Makeup 1

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Excel is a popular drugstore beauty line in Japan, and, today, in my Stash Debut series, I will be sharing my thoughts on the line’s Skinny Rich Shadow in SR01 Beige Brown. (Here, “skinny” (“スキニー”) means “skin-like” or “skin-tonal”.)

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