-Integrate

Shiseido Integrate Fall 2010 Makeup 1(image from www.nikkei.com)

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Have a look at the posts below for (more) swatches of the collection items.

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Integrate Fall 2010 Makeup Collection

I was waiting to see swatches of the new Rainbow Grade Eyes palettes. BE303 (wrongly named as BR303 in the article) is the one I want to try the most, and the colors do still look very good. PK309 also looks nice. On the other hand, the purple in VI708 looks a little too greyish for me.

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Lunasol Fall 2010 Makeup Collection

Finally we see the close-ups of the Aurorize Eyes palettes. The shades in the middle of the palettes appear to be intensely shimmery. I still think I will be trying 02 Light Variation. (Some of the colors look a little washed out possibly (at least partly) due to the amount of light-reflective shimmer they have. I noticed this in the September 2010 issue of Biteki as well.)

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(image from www.nikkei.com)

My post on Integrate’s fall 2010 makeup collection has been updated with links to photos taken at a press event. Do have a look!

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(images/info from www.nikkei.com)

Earlier, a reader and I were talking about the lack of excitement of Majolica Majorca’s recent seasonal collections. (See the post on Majolica Majorca’s fall 2010 makeup collection.) It seems that, for the coming season at least, the excitement will be coming from one of Shiseido’s other drugstore lines, Integrate.

Among the items of Integrate’s fall 2010 makeup collection is Rainbow Grade Eyes. The lower left shade in each of the nine variations contains “rainbow pearl”, which imparts multi-colored shine and shimmer.




The rest of the collection includes:

– Smooth-on Liner (2 shades)
– Micro Slim Eyebrow (3 shades)
– Diamond Star Rouge (12 shades)
– Sakura Drop Essence (lip conditioning essence)
– Mineral Foundation (Pressed) (SPF16, PA+, 1 new shade)
– Mineral Foundation (Loose) (1 new shade)

Both the colors and the packaging of Rainbow Grade Eyes look really lovely, and, for 1575 JPY (about 11.8 GBP) for a palette, I would be quite happy to try two or even three different variations…

The collection will be released in Japan on August 21st.

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Updated on July 11th, 2010:

See photos of the collection (taken at a press event) here, here, and here.

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Updated on August 14th, 2010:

See swatches of the collection items here.

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Related posts on fall 2010 makeup collections:

Lavshuca

Kate

Visée

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(image and info from www.iswii.net)
Here is a quick look at Shiseido Integrate‘s holiday 2008 collection.

Two limited-edition makeup palettes will be released for the holiday period. The top shade in each palette is layered on top of eyeshadows and blushers to add shimmer. The bottom two lip glosses feature a pearlescent shade on the right and a glittery shade on the left.

Recent Posts on Shiseido:

Majolica Majorca Holiday 2008 Collection

Maquillage Holiday 2008 Collection

Shiseido Perfect Rouge for Spring 2009

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Some distinctive trends in the fall 2007 makeup releases:

– olive green / grey eyeshadows
– intense lip colors

– retro Audrey Hepburn look

Which trend are you going to experiment with this fall?

—Grey Areas—————

In fashion, grey has been hailed as The New Black for a while. I am surprised that it didn’t trickle down to makeup earlier. This fall, grey eyeshadows will be big, among all the neutral tones.

One palette that epitomizes this trend is Shiseido Clé de Peau‘s Ombres Couleurs Quadri palette in 114 (seen below):

(Clé de Peau fall 2007 makeup ad,
Biteki magazine September 2007, p. 152-153)

(Clé de Peau fall 2007 makeup ad,
Biteki magazine September 2007, p.152)

Also, Dior‘s 5-Color Eyeshadow Palette in 060 Silver Goddess features an array of grey hues along with a sensual light blue.

Other servings of grey eyeshadows:

-Shiseido Maquillage: Sparkle Contrast Eyes 2 GY851

-Majolica Majorca: Shadow Customize BK922
-Kate: Gradical Eyes S BK-1
-Integrate: Live Fix Eyes GY812
SUQQU: Blend Eyeshadow 04

In a way, grey (especially in metallic finishes) is simply a darker silver. The look reminds me of an old-school silver-screen goddess. Very nostalgic and glamorous.

—Green with Envy—————

Another trendy color this season is olive green. Paired with pink, olive green is featured in Lush & Lovely, Chanel fall 2007 makeup collection, as it appears in the latest eyeshadow palettes: Garden Party (Les 4 Ombres Quadra) and Lotus-Cactus (Irréelle Duo).

(photo: from Chanel
at www.bergdorfgoodman.com)

Also, YSL fall 2007 makeup collection features olive green eyeshadows in a couple of the new Ombres Duo Lumières palettes.

In Japanese cosmetics, Cosme Decorte’s new line, Magie Deco, uses pink and olive green in the opposite way, with olive green above the eyes and pink along the lower lash line:

(Magie Deco ad, backcover of makeup booklet,
Biteki September 2007)

Apart from Magie Deco, olive green eyeshadows are also used in:

Kate‘s fall 2007 TV ad (with Gradical Eyes S GN-1)
SUQQU‘s fall 2007 printed ad (with Blend Eyeshadow 01).

Olive green seems to be a relatively masculine color as an eyeshadow, which might be why it has been paired with pink to create a balanced look. But, worn alone, it can be very edgy.

—A La Audrey—————

Givenchy‘s fall 2007 collection, Camouflage Chic, pays tribute to the classic Givenchy muse, Audrey Hepburn. A search in Google Images comes out with photos of what I think is one of the most beautiful people ever, with clean, crisp, and defined eye makeup. Intense color fills between the lash line and the crease line and it is kept clean everywhere else. No smoky eyes here.

Givenchy’s latest Prismissime Eyes in 54 Cache Cache can get you this classic look:

(photo: from www.sephora.com)

Shiseido The Makeup‘s new Silky Eye Shadow Quad in Q9 Lunar Phases is based on the same trend.

Again, this is definitely a very retro look. I think “Less is more” is the key here. Don’t overdo it and keep it nice and simple.

—Strong Lips—————

What if you don’t want to pile on intense eye colors? You can channel the intensity to the lips. Keep the eye makeup fuss-free and choose a rich satiny (not glossy) lip shade. The cover of Biteki September 2007 shows how it’s done:

(cover of Biteki, September 2007)

It can be a wine red, berry red (as in the Chanel ad above), or a warm brownish red. With careful coordination, they can go with grey or olive green eyeshadows, as in Estee Lauder’s fall 2007 look:

(photo: from esteelauder.co.uk)


I quite like this look. Chic and timeless.

What other trends have you spotted?

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Shiseido’s Integrate Gracy will be one of the latest drugstore lines in Japan. (The logo is instantly recognizable as the sister brand of Integrate.)

Launched in Japan on August 21st, Integrate Gracy is targeted mainly at consumers in their 50’s, with understated packaging and timeless, elegant, and wearable colors. Also, all the products are fragrance-free, which can be a huge plus for people across all ages.

Integrate Gracy is not the first drugstore brand in Japan to specifically appeal to a more mature clientèle. Kanebo’s Evita (skincare and foundation) and Media (foundation and color makeup) are two examples. Now it’s Shiseido’s turn to add a new player.

The packaging is predominantly black and the overall look reminds me of Media and another of Shiseido’s drugstore lines, Selfit. I actually slightly prefer Integrate Gracy’s packaging to Integrate’s, which I think is painfully plain. (The case of Integrate Gracy’s loose powder looks simple and elegant.)

The line-up is vast and is actually larger than Integrate (launched in August 2006, targeting consumers in their 20’s and 30’s). It features a full range of foundation products, which Integrate does not have at the moment. It includes cream/liquid/powder foundation, primers, concealer, and loose/pressed powder. I think it is quite exciting.

The color makeup includes lipsticks, lip liners, blushers, eyeshadows, eyeliners, brow pencils, mascaras, and nail colors.

The target audience is very specific. But good prices and good quality are definitely for everyone!!

Source: Nikki Net

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Majolica Majorca, with cute packaging, good quality, and affordable prices, edged Shu Uemura out at the last minute to become A Touch of Blusher readers’ favorite Japanese makeup line!

Shu Uemura, one of the ultimate professional makeup brands, also captured the heart of many of you.

Lunasol, Lavshuca, and Kate (all by Kanebo) shared the third place.

Here is the full result:

What are your favorite Japanese makeup lines? (Tick all that apply!!)
(from June 27 to July 8, 2007)

Majolica Majorca
(13 votes)
Shu Uemura (12 votes)
Lunasol, Lavshuca, Kate (11 votes each)
Paul & Joe (9 votes)
Maquillage, T’Estimo, Jill Stuart, Anna Sui (8 votes each)
Visee (3 votes)
Aube, Ayura, RMK (2 votes each)
Integrate (1 vote)

Other favorites mentioned include Inoui ID and Canmake. Great choices!!

Thanks for everyone that has voted and left comments!! There will be more polls to come. (Suggestions are welcome!)

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