My post on Est’s fall 2009 collection has been updated with images of items of the collection as well as the ad campaign. Do have a look!
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-Est
(images/info from www.joseishi.net/voce)
Est will release its fall 2009 collection in Japan on July 25th. The new items include:
– Emotional Multiple Eyes (4 new variations)
– Eyelash Shade (cream eyeliner, 4 shades, including 2 limited editions)
– Advanced Lips (4 new shades)
Update on June 23rd 2009:
Here is a quick look at all the items in the collection. I would love to see more images of the purple palette soon…
(image from www.nikkei.co.jp)
Est’s overarching makeup concept is Emotional Beauty, and many of Est’s seasonal makeup ad campaigns are based on one particular emotion. What is very unique (and quite refreshing) is the brand’s exploration of negative emotions. After sorrow and depair, Est is tackling anger in fall 2009. Concept-wise, this is going to be a memorable collection.
(image from www.nikkei.co.jp)
Related posts:
Est Spring 2009 Makeup Collection
Est Fall 2008 Makeup Collection
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(image and info from www.nikkei.co.uk)
The Kao-owned Est will release its spring 2009 collection in Japan on January 10, 2009. The lineup includes:
– Emotional Multiple Eyes palettes: 4 variations
– Emotional Aura Pact (for face and eyes): 1 new variation
– Emotional Aura Gloss: 3 new shades (limited editions)
– Emotional Aura Lips: 3 new shades
I have not tried anything from Est yet and I am really looking forward to making my first purchase. But at the moment I am not sure I would go for any item in this collection. Perhaps some more photos from Japanese beauty magazines will change my mind.
Related Posts:
Capturing Your Emotional Beauty
(a profile on Est)
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(image from www.joseishi.net/voce)
Est will release the Diamond Splash Eyes palette on November 1st in Japan for the holiday 2008 period.
The palette will include three eyeshadow shades of pink and brown. Again, as with most Japanese holiday releases, it is an ultra-wearable color combination for virtually any party outfit you choose to put on in the festive season. The palette design itself certainly has a festive vibe as well.
Related Posts:
Capturing Your Emotional Beauty
(Profile on Est)
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(image from www.chanel.com)
If there is one word that sums up the makeup trends for fall 2008, it is “warmth”. We had grey from fall 2007 and cool lilac and blue from spring 2008, and now we are greeted by opulent gold and red.
Fields of Gold
Chanel leads the pack with a collection with gold in the eye palette, lip gloss, face highlighter, and nail color. It is a decadent shade of gold, although it can be too warm for some complexions. If this is the case with you, items from Lavshuca (Grade Color Select in GD-1) and Shiseido The Makeup (Lip Gloss in G29 Mellow Gold) might suit you better.
(Lavshuca Grade Color Select in GD-1 (among swatches))(image from www.kanebo-cosmetics.jp/lavshuca)
(Shiseido The Makeup Lip Gloss in G29 Mellow Gold)(image from www.shiseido.co.jp/themakeup)
Gold is also seen in Vernis Crème de Nacres, two nail products in Lancôme‘s fall 2008 collection that are applied with a special applicator. (I am not entirely certain whether they are sold in North America, but they are already available in the UK.)
(Lancôme Vernis Crème de Nacres)(image from www.lancome.jp)
Shades of Red
If you are fans of purples, there are still some nice shades from Givenchy, Clarins, Awake and Sonia Rykiel as these beautiful hues continue the trend in spring 2008. But many purples are taking on a much warmer tone for fall 2008 and turning into plum purples. We are also seeing shades of burgundy and red, which, just like gold, are the key shades for this fall.
For plum and burgundy, which still somewhat echo the spring trend, look into the palettes from Laura Mercier, EST, and Magie Deco:
(Laura Mercier Eye Color Trio in Mauve Sunset)(image from www.lauramercier.com)
(EST Emotional Aura Eyes in 07)
(image from www.kao.co.jp/est)
(Magie Deco Shadow Brilliance in 021 Bordeaux Shadow)(image from www.cosmedecorte.com/magiedeco)
Apart from gold, Chanel‘s fall 2008 collection also features delicious plums in Rouge Hydrabase in Fantastic Plum and Nail Colour in Fantastic.
While warmer reds are seen in major Japanese brands (like Lunasol and SUQQU below), Dior, always a trendsetter, features a muted warm red in 5-Colour Eyeshadow in #673 Earth Tones:
(image from www.kanebo-cosmetics.jp/lunasol)
(image from www.suqqu.com/japan.html)
(Dior 5-Color Eyeshadow in 673 Earth Tones)(image from www.sephora.com)
Mix & Match
If you love experimenting with makeup trends, why not try wearing gold and warm purples/reds to sport both trends at the same time?
(Magie Deco Pure Color in GD076 and RD470)(image from www.cosmedecorte.com/magiedeco)
(Cosme Decorte AQ Shadow Supreme in 015)(image from www.cosmedecorte.com/aq)
(Maquillage Forming Shiny Eyes in 54)(image from www.shiseido.co.jp/mq)
If reds around the eyes don’t suit you, try gold with deep cool violets. It is a beautiful and modern way to wear violets. I am thinking about trying the items below:
(Maquillage Forming Shiny Eyes in 52)(image from www.shiseido.co.jp/mq)
(Lavshuca Dual Prism Eyes in PU-1 (among the swatches))(image from www.kanebo-cosmetics.jp/lavshuca)
Last but not least, the two makeup looks for fall/holiday 2008 from Shiseido The Makeup epitomise the key trends for the coming seasons:
(Eyeshadow Quad Shimmer in Q11 (left) and Q12 (right))(image from www.shiseido.co.jp/themakeup)
This season, I think I will be trying slightly deeper purples (than the ones I have been wearing) as well as platinum golds (not bronze golds). What about you? What shades are tempting you?
Related posts (more red, plum, and lilac):
Coffret D’Or Trance Deep Eyes in Grey Variation
(with a cool medium lilac)
NARS Fall 2008 Collection
ck Calvin Klein Fall 2008 Collection
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(image from www.nikkei.co.jp)
EST (owned by Kao) will release its fall 2008 base makeup collection in Japan on August 23. The lineup will include:
– Powder Makeup Visually Moist (6 shades, SPF 20, PA++)
– Perfect Base Fresh Touch (SPF 15, PA ++)
– Perfect Base Moist Touch (SPF 10, PA+)
The Fresh Touch primer is a liquid-type sebum-controlling primer, while the Moist Touch primer is cream-based and provides extra moisture for the skin.
All items are fragrance-free.
Also, the EST website has been updated to feature the fall 2008 point makeup collection.
Related Posts:
Capturing Your Emotional Beauty
(EST Brand Profile)
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My post on EST’s fall 2008 collection has been updated with an image of all the new Emotional Aura Eyes palettes and Advanced Lips. Have a look!
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The Kao-owned EST will release its fall 2008 collection in Japan on July 26th. The collection includes:
– Emotional Aura Eyes (3 new variations)
(Updated on June 24, 2008: According to Cosme.Net, the three new variations are khaki x beige, purple x grey, and brown x blue.)
– Emotional Aura Lips (3 new shades)
– Advanced Lips (8 shades)
– Double Side Mascara (2 shades)
– Pencil Eyeliner (2 shades)
(all images from i-voce2.com)
Please note that Advanced Lips is a new product and is different from the Emotional Aura Gloss released for EST’s summer 2008 collection.
EST is a brand that I have been very interested in. I nearly decided to buy the Emotional Aura Pact and one of the Emotional Aura Eyes palettes, but I decided to hold on a little more since they are not limited-edition items. I am looking forward to seeing the rest of their fall lineup. Maybe I am not too far away from meeting EST in person…
Updated on June 25, 2008:
Image of the 3 new Emotional Aura Eyes palettes and Advanced Lips:
(image from www.nikkei.co.jp)
Related Posts:
Capturing Your Emotional Beauty
(a brand profile on EST, Kao’s most sophisticated makeup line)
Sofina Aube’s Late Summer/ Early Fall 2008 Collection
(with an updated link to swatches)
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My posts on the EST, Magie Deco, and Cosme Decorte AQ summer 2008 collections have been updated to include additional images and information.
Have a look!
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(part of the EST Summer 2008 collection)(image from www.cosme.net)
EST will release the summer 2008 collection in Japan on April 26th. The collection includes:
(EST Emotional Aura Gloss)
Emotional Aura Gloss: 10 shades, fragrance-free
Nail Color: 12 shades
Nail Foundation (base coat)
Nail Color Remover
Essentially, the collection features more basics which add to the debut collection launched in November 2007, which has been generally very well received. I particularly look forward to seeing the shades of the glosses.
I will update this post with more images later on.
Updated on March 31st, 2008:
The EST website has been updated to include information on the summer 2008 collection. (All images are from www.kao.co.jp/est/.)
(EST Emotional Aura Gloss)
Like EST’s Emotional Aura Lips, the lip glosses are grouped into three categories. Innocent Colors (#101-106) are moderately pigmented, Pure Colors (#201, 202) are on the sheer side, and Deep Colors (#301, 302) are more heavily pigmented.
You can check the EST website to see the shades of the Nail Color.
Related Posts:
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