(images/info from www.kao.co.jp/est)
Kao Est will release its spring 2011 makeup collection in Japan on January 1st. The collection includes:
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-Est
(continued from Part 1)
6th: YSL
(image from www.ysl.com)
With gold, peach, lilac, violet and turquoise, YSL’s fall 2010 makeup collection, Rock & Baroque, is colorful and carries a decadent flair. I like the color combinations of the two new Ombres Duolumières (lilac & brown and gold & deep blue).
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(images/ info from www.kao.co.jp/est)
To celebrate the 10th anniversary, Kao Est has been releasing a couple of limited edition sets. After releasing a base makeup set (Active Aura Moist Special Kit) on September 11th and a skincare set (Skincare Best Selection) on September 18th, Est will release the Makeup 10th Anniversary Kit in Japan on October 23rd.
The kit includes:
– Dual Emotion Eyes in EX 11
– Eyelash Shade in EX13 (eyeliner)
– Original Brush Set
Dual Emotion Eyes in EX11 and Eyelash Shade in EX13 are also sold separately. The combined retail price of the two items is the same as the price of the kit (9450 JPY).
Related posts on Est:
Fall/ Winter 2009 Base Makeup Release
(information on Cream Make Up Active Aura Moist)
Fall 2010 Makeup Collection
(with links to swatches)
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(image from www.rmkrmk.com)
Color-wise, the fall 2010 makeup trends seem to be a natural progression from the last few seasons. Beiges and browns dominated spring 2010, and they are still a key trend in fall 2010, (Gone are the grays, which were prominent in fall 2009, as a major color trend.) Meanwhile, purples shone last fall and they have taken on a few varied hues this season.
Beiges & Browns
RMK puts browns firmly on center stage with the Autumn Brown collection. The limited-edition Brown Eyes palettes feature various brown tones. (The palettes are called Deep Brown, Dark Brown, Red Brown, Yellow Brown and Beige Brown.) Guerlain‘s new Écrin 6 Couleurs palettes are also based on a variety of neutral tones, while SUQQU‘s revamped makeup line lays the groundwork with six Blend Color Eyeshadow palettes, all with neutral hues.
(image from www.iswii.net)
(image from www.guerlain.co.jp)
(image from www.biteki.com)
Pinks, Mauves, Purples & Plums
Biteki (September 2010) calls them the berry tones, and those who are not enticed by the skin-tonal colors and who are interested in more vibrant shades might want to look into these mouth-watering colors.
Dior‘s 5 Color Design palette in Pink Design includes a dusty pink and a sophisticated muted purple. Estée Lauder‘s Pure Color 5 Color Eyeshadow Palette in Surreal Violet offers some delicious berry shades. Addiction‘s fall 2010 makeup collection includes berry-toned items for eyes as well as lips. (Refer to the link for the new items for lips.)
(image from www.dior.com)
(image from www.sephora.com)
(image from www.esteelauder.com)
(image from www.joseishi.net/voce)
Mix & Match
What is interesting is that many brands feature both color trends in their fall 2010 makeup collections (either in one single item or in various items in the collection). Here are some of the highlights:
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(image from ww.kao.co.jp/est)
Check out my post on EST’s Fall 2010 Makeup Collection for photos, swatches and EOTDs of the four Dual Emotion Eyes palettes. They are very helpful!
(Many thanks to Thenewgirl!)
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(image/info from www.kao.co.jp/est)Kao Est will release its fall 2010 makeup collection in Japan on July 24th. The collection includes:
– Dual Emotional Eyes (4 variations)
– Emotional Aura Lips (3 new shades, limited editions)
– Livelish Lip Base
The top two shades in the Dual Emotional Eyes palettes will have a different finish from that of the bottom two shades (hence the name of the series).
Updated on August 23rd, 2010:
One of my readers, Thenewgirl, told me about this Chinese blog, which has photos, swatches, and EOTDs of the Dual Emotion Eyes palettes.
– images of the palettes
– swatches of the palettes
– EOTDs with 01, 02, and 03
– comparison with other palettes
Many thanks to Thenewgirl!
Related posts on Est:
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(continued from Part 1)
6. Paul & Joe
(image from www.paul-joe-beaute.com)
I think, for many people, the highlight of Paul & Joe’s spring 2010 collection is the Disney Character Collection, which features the Alice in Wonderland characters. For me, I also like the new eyeshadow singles (Select Eye Colors). A while ago, I was told by a Paul & Joe sales assistant that they might not be launched in the UK. But, fortunately, I recently saw them in Harrods. All the 25 shades are available here.
5. Maquillage
(image from www.shiseido.co.jp/mq)
There are five Eyes Creator (3D) palettes in Maquillage‘s spring 2010 collection. All of them feature light-to-medium colors, which look very wearable. I particularly like PK766 (with a hint of peach) and BR765 (with a hint of gold). The new shades of Eye Color N (Powder) include GD, BE, and BR shades as well.
4. Est
(image from www.kao.co.jp/est)
I still haven’t tried items from Est, but I nearly decided to go for a couple of items on several occasions. In the spring 2010 collection, I like the look of the Emotional Multiple Eyes palettes in 09 and 11. 09 reminds me of Magie Deco’s Shadow Brilliance II in Foxy Lady, while 11, with lilac, pink, and yellow gold, reminds me of Lunasol’s Sheer Contrast Eyes in Lavender Coral.
The countdown concludes in Part 3.
Related posts (on summer 2010 collections):
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(images/info from www.cosme.net)
Kao Est will release its spring 2010 makeup collection in Japan on January 10th. The lineup includes:
– Emotional Multiple Eyes (above, 3 new variations)
– Advanced Lips (6 new shades, including 2 limited editions)
– Emotional Aura Cheeks (2 new variations)
Updated on August 13th, 2015:
Read my review of Emotional Multiple Eyes in 11.
Related posts:
Est Fall 2009 Collection
Est Spring 2009 Collection
Est – Capturing Your Emotional Beauty
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(image/info from www.nikkei.co.jp)
In fall 2009, Est will add Cream Make Up Active Aura Moist (SPF 23, PA++) to the brand’s base makeup lineup. The product features “skin-synchro film”, which helps provide a natural skin-like finish, and “water-reflect powder”, which creates a dewy glow for the complexion.
It will be available in Japan from August 29th.
Related posts on Est:
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My post on Est’s fall 2009 collection has been updated with images of items of the collection as well as the ad campaign. Do have a look!
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