(images/info from www.biteki.com)
Addiction will release its holiday 2010 makeup collection in Japan on November 5th. The collection includes:
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-Addiction
(image from www.rmkrmk.com)
Color-wise, the fall 2010 makeup trends seem to be a natural progression from the last few seasons. Beiges and browns dominated spring 2010, and they are still a key trend in fall 2010, (Gone are the grays, which were prominent in fall 2009, as a major color trend.) Meanwhile, purples shone last fall and they have taken on a few varied hues this season.
Beiges & Browns
RMK puts browns firmly on center stage with the Autumn Brown collection. The limited-edition Brown Eyes palettes feature various brown tones. (The palettes are called Deep Brown, Dark Brown, Red Brown, Yellow Brown and Beige Brown.) Guerlain‘s new Écrin 6 Couleurs palettes are also based on a variety of neutral tones, while SUQQU‘s revamped makeup line lays the groundwork with six Blend Color Eyeshadow palettes, all with neutral hues.
(image from www.iswii.net)
(image from www.guerlain.co.jp)
(image from www.biteki.com)
Pinks, Mauves, Purples & Plums
Biteki (September 2010) calls them the berry tones, and those who are not enticed by the skin-tonal colors and who are interested in more vibrant shades might want to look into these mouth-watering colors.
Dior‘s 5 Color Design palette in Pink Design includes a dusty pink and a sophisticated muted purple. Estée Lauder‘s Pure Color 5 Color Eyeshadow Palette in Surreal Violet offers some delicious berry shades. Addiction‘s fall 2010 makeup collection includes berry-toned items for eyes as well as lips. (Refer to the link for the new items for lips.)
(image from www.dior.com)
(image from www.sephora.com)
(image from www.esteelauder.com)
(image from www.joseishi.net/voce)
Mix & Match
What is interesting is that many brands feature both color trends in their fall 2010 makeup collections (either in one single item or in various items in the collection). Here are some of the highlights:
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(images/info from www.joseishi.net/voce)
Addiction will release its fall 2010 makeup collection in Japan on August 20th. The collection features:
– Eyeshadow (6 new shades)
– Lipstick (2 new shades)
– Lip Gloss (2 new shades)
– Blush (2 new shades)
The collection (at least the items above) reminds me of Three’s fall 2010 makeup collection and Sonia Rykiel’s fall 2010 makeup collection. Purple is still on-trend!
Related posts on Addiction:
Fall 2009 Makeup Collection Swatches
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(images/info from www.joseishi.net/voce)
Addiction will release its summer 2010 makeup collection in Japan on April 23rd. The collection features:
– Limited Compact Le Mépris* (above, with two eyeshadows and a blusher)
– Eyeshadow (1 new shade)
– Eyeliner Pencil (1 new shade)
– Lipstick (1 new shade)
– Lip Gloss (1 new shade)
– Blush (1 new shade)
All the items in this collection are limited editions.
(*I am guessing that the name Le Mépris is based on the 1963 French film Le Mépris (Contempt), starring Brigitte Bardot. Have a look at the movie poster, which might possibly be part of the inspiration of the palette.)
Related posts on Addiction:
New Japanese Beauty Brand: Addiction
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(images/info from www.cosme.net)
Addiction will release its spring 2010 makeup collection in Japan on February 25th. The collection includes:
– Eyeshadow (3 new shades)
– Lipstick (1 new shade)
– Lip Gloss (1 new shade)
– Blush (1 new shade)
All the items in this collection are limited editions.
Related posts:
New Japanese Beauty Brand: Addiction
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(Addiction’s Eyeshadows)(image from www.addiction-beauty.com)
– Please have a look at this blog post, which features swatches of three of Lunasol’s five eyeshadow palettes for spring 2010. It seems that the purple in 05C Nature Colorful is a little too pale for my liking. (It seems paler than Lavender Coral‘s purple, which I adore.) At the moment, it is not likely that I will pick up this palette.
– If you are interested in Kosé’s Addiction, do check out this blog post for swatches of all of Addiction’s current eyeshadows and blushers.
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A couple of weeks ago, I presented the Fall 2009 Makeup Trend Round-Up. Today, I start the countdown of my favorite fall 2009 makeup collections. I hope you will enjoy these posts.
10. Addiction
(image from www.addiction-beauty.com)
I think Kosé’s Addiction is one of the most exciting launches in Japanese cosmetics this year. As many of the mainstream Japanese makeup lines aim to be as wearable as possible, Addiction is a lot edgier, with items like various black eyeshadows that help create intense smoky eyes.
(image from www.addiction-beauty.com)
The launch lineup is very coherent and looks quite warm-toned to me, and I look forward to seeing their spring 2010 collection.
9. YSL
(image from www.ysl.com)
(image from www.joseishi.net/voce)
Among the items in YSL’s fall 2009 makeup collection, I like the Ombres 5 Lumières in 18 (above, Japanese release) and the limited-edition Cream Blush. The Cream Blush has more of a mousse texture, which is a pleasant surprise. It appeals to me more than blushers with a cream texture, as I think mousse blushers are easier to apply and blend. They also tend to look velvety/semi-matte (which I like) rather than shiny.
8. Dior
(image from www.iswii.net)
(image from www.iswii.net)
Dior’s seasonal makeup collections are usually great trend indicators, and the fall 2009 collection is no exception. The collection features purples, plums, pinks, and greys for the eyes and warm-toned shades for the lips. The 5-Color Eyeshadow in 173 Night Butterfly (above) has virtually all the seasonal trends in one compact.
The Dior Jazzclub palettes look very chic but they don’t wow me as much as many of Dior’s past seasonal limited-edition items. Otherwise, Dior would place higher on my list.
7. Paul & Joe
(image from www.iswii.com)
I think Paul & Joe’s seasonal makeup collections are always worth looking forward to, particularly the items with the original prints by the designer behind the brand, Sophie Albou. While I am not as crazy about the prints from this collection as I was about some of the previous ones, I like the new design of the eyeshadow cases, which have an oval shape instead of the usual round shape. Paul & Joe doesn’t do loud colors, and the eyeshadows for this season are soft, elegant, and wearable as usual.
(image from www.iswii.com)
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(image from www.addiction-beauty.com)If you have been following news of Kosé’s new brand, Addiction, do head over to the brand’s official website to browse through the product lineup. (The information on the individual shades is not yet up on the site.)
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(images from www.addiction-beauty.com)
Two weeks ago, I mentioned the upcoming department store brand Addiction. Kosé has now set up the brand’s official website, which doesn’t have information on the lineup yet but has stated that the launch date is July 15th.
From what we can see now, the packaging features dark-brown cases that look quite minimal and chic, and the brand logo looks sleek and modern. The brand appears to carry items that fit into different-sized cases.
(image from www.fashionsnap.com)
The website will probably have more information on the products as the launch date approaches.
Updated on June 11th 2009:
A slightly closer look at some of the items:
(image from www.fashionsnap.com)
It seems that the items are housed in black cases instead of dark-brown ones as previously mentioned…
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Since I started my blog in November 2006, we have seen quite a few new beauty brands/ranges from Japan, such as Esprique Precious, Magie Deco, Coffret D’Or, Chicca, Primavista, Integrate Gracy, and Twany Glamacy. Soon we will witness the birth of another brand.
In a few weeks’ time, Kosé will reveal more information on Addiction, its latest department store brand since Jill Stuart (launched in 2005 and licensed under Kosé)*. The creator behind it is Japanese US-based makeup artist Ayako, who has worked with various fashion designers and photographers including Karl Lagerfeld and Annie Leibovitz as well as celebrities such as Naomi Campbell and Penelope Cruz.
The brand will be launched at Tokyo’s Isetan Shinjuku this fall and then expanded to a few more department stores in Tokyo and Osaka.
The launch lineup will feature 27 products in 108 items/shades. The eyeshadow singles and lipsticks will retail for 2100 and 2940 JPY respectively.
Fans of Japanese cosmetics might immediately be reminded of Japanese makeup artist Rumiko, who is also US-based and started RMK in the 90s. (It is owned by Kanebo.) It has been a very popular brand over the years, and I look forward to seeing how Ayako can emulate Rumiko’s success, especially in today’s economy.
There are no product images at the moment, but I expect there to be some in the coming weeks. I will try my best to keep you posted.
(information from www.nikkei.co.jp and www.business-i.jp)
* Esprique Precious (launched in 2006) and Magie Deco (launched in 2007) are launched after Jill Stuart, but Esprique Precious is sold at Kosé counters and Magie Deco is available at Cosme Decorte counters in Japan. They are considered to be among the various makeup ranges of Kosé and the Kosé-owned Cosme Decorte respectively. On the other hand, I am assuming that, like Jill Stuart, Addiction will have its own department store counters with its own fully-fledged brand identity.
Updated on June 10th 2009:
Please have a look at this post for images and further information.
Updated on June 16th 2009:
Please check out this post on Voce’s blog for photos taken at Addiction’s press launch.
Updated on July 8th, 2017:
Read my review of Blush in 04 Amazing.
More on some of the new Japanese beauty brands/ranges in the last couple of years:
Coffret D’Or (Kanebo)
Twany Glamacy (Kanebo)
Chicca (Kanebo)
Magie Deco (Kosé)
Integrate Gracy (Shiseido)
Primavista (Kao Sofina)
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