2009 Spring

(images and info from www.nikkei.co.jp)

As part of Shiseido‘s series of efforts in the next few years to strengthen its global market (in 69 countries, including Japan), a new series of makeup, in collaboration with Dick Page, will be released in all the countries where the brand is available.

The new line will start off with two new items, Perfect Rouge (in 20 shades) and Smoothing Lip Pencil (in 7 shades). The case of Perfect Rouge cleverly incorporates Shiseido’s logo, which is part of the brand’s plan to enhance its image on the global stage.

(Shiseido’s brand logo)

Australian model Christina Carey is chosen to front the international ad campaign.

(photography by Nick Night)

These two products will be released in Japan on January 1st, 2009.

The dark reflective packaging is very similar to that of Shiseido The Makeup, but, according to Nikkei Net and as I understand it, the new line is simply called SHISEIDO (as you see in the ad campaign). Again, it is about building up global brand awareness. It is also great to see Dick Page’s involvement in Shiseido’s product creation. I will certainly look forward to more future releases.

Bring It Back! Shiseido’s Inoui ID

Maquillage Holiday 2008 Collection

Agyness Deyn for Maquillage

Japanese Cosmetics in the UK

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(images and info from www.nikkei.co.jp)

On December 1st, Kosé‘s Esprique Precious will release its spring 2009 collection. I am sure some of you won’t be surprised that the lavender palette did catch my attention. It is always nice to see purple shades featured in the ad campaign as key colors for the season.

The full lineup includes:

– True Impact Eyes (4 variations: brown, blue, purple, and beige)

– Dress on Moist Rouge (2 new shades)

– Rouge Stylish (liquid lip color, 2 new shades)

Also, since fall, British model Karen Elson has replaced Gemma Ward as Esprique Precious’ spokesperson.