Since I started my blog in November 2006, we have seen quite a few new beauty brands/ranges from Japan, such as Esprique Precious, Magie Deco, Coffret D’Or, Chicca, Primavista, Integrate Gracy, and Twany Glamacy. Soon we will witness the birth of another brand.
In a few weeks’ time, Kosé will reveal more information on Addiction, its latest department store brand since Jill Stuart (launched in 2005 and licensed under Kosé)*. The creator behind it is Japanese US-based makeup artist Ayako, who has worked with various fashion designers and photographers including Karl Lagerfeld and Annie Leibovitz as well as celebrities such as Naomi Campbell and Penelope Cruz.
The brand will be launched at Tokyo’s Isetan Shinjuku this fall and then expanded to a few more department stores in Tokyo and Osaka.
The launch lineup will feature 27 products in 108 items/shades. The eyeshadow singles and lipsticks will retail for 2100 and 2940 JPY respectively.
Fans of Japanese cosmetics might immediately be reminded of Japanese makeup artist Rumiko, who is also US-based and started RMK in the 90s. (It is owned by Kanebo.) It has been a very popular brand over the years, and I look forward to seeing how Ayako can emulate Rumiko’s success, especially in today’s economy.
There are no product images at the moment, but I expect there to be some in the coming weeks. I will try my best to keep you posted.
(information from www.nikkei.co.jp and www.business-i.jp)
* Esprique Precious (launched in 2006) and Magie Deco (launched in 2007) are launched after Jill Stuart, but Esprique Precious is sold at Kosé counters and Magie Deco is available at Cosme Decorte counters in Japan. They are considered to be among the various makeup ranges of Kosé and the Kosé-owned Cosme Decorte respectively. On the other hand, I am assuming that, like Jill Stuart, Addiction will have its own department store counters with its own fully-fledged brand identity.
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Updated on June 10th 2009:
Please have a look at this post for images and further information.
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Updated on June 16th 2009:
Please check out this post on Voce’s blog for photos taken at Addiction’s press launch.
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Updated on July 8th, 2017:
Read my review of Blush in 04 Amazing.
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More on some of the new Japanese beauty brands/ranges in the last couple of years:
Coffret D’Or (Kanebo)
Twany Glamacy (Kanebo)
Chicca (Kanebo)
Magie Deco (Kosé)
Integrate Gracy (Shiseido)
Primavista (Kao Sofina)
(images/info from www.joseishi.net/voce)
